What is so special about millennials that marketers are building entire strategies for this target audience?
A 2015 report by the United States Census Bureau and the Pew Research Center revealed that millennials out number other generations, with 75.4 million people aged 18-34 compared to 74.5 million baby boomers and 66 million in Generation X.
This generation holds enormous opportunities for marketers: It’s estimated that millennials’ purchasing power will grow up to $200 billion by 2017.
Many marketing pros know that you can reach this generation through social media, but to earn millennials’ loyalty, you must engage in effective conversations.…
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