WMTW 091: Billy Murphy from Forever Jobless – Pro Poker, E-Commerce and Instagram [podcast]

Posted by Toby Jenkins

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“Listen to those you aspire to be like, and ignore everyone else.” Billy Murphy (Tweet this)

In Episode 91 of the Web Marketing That Works podcast, I speak with Billy Murphy about his journey from professional poker player, to e-commerce business owner, to mastering Instagram. He shares how he applies the concept of ‘Expected Value’ to everything he does.

Show-notes:

Key points

• Billy started his career by buying and selling sports cards and playing professional online poker
• Once he got a feel for the online world, he started buying and selling websites and more recently moved his attention to Forever Jobless.
• In his podcast Forever Jobless, Billy shares the thoughts of his entrepreneurial friends and mentors.
• Here is his 4-step process for building a company.
  • Value and Idea phase
  • Marketing
  • Due Diligence
  • Calculate the expected profit of the idea
• He started building companies by optimizing his websites for search engines as the main marketing tool and ended up rebuilding and selling 20 or more e-commerce websites.
• In a sign of the times, he has used Instagram as the main marketing channel for Forever Jobless.
• Billy has found that engagement is much higher on Instagram than other social media platforms.
• Billy’s tips on using Instagram;
  • Use long captions
  • Utilize SFS (Shout for shout)
  • Use hashtags correctly

Links mentioned

• Forever Jobless
• ForeverJobless Incubator
• Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

Get in touch with Billy

• Visit Forever Jobless
• Follow him on Twitter @BillyMurph
• Check him out on Instagram @foreverjobless 

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