This is a guest post – Vasily Malyshev was born in Moscow, Russia, today he holds dual legal qualifications of Juris Doctor in the USA and Jurist in Russia. At age 19, Vasily formed his first company “Malyshev EduSys” which created one of the top LSAT preparation apps and focused on creating mobile applications that would help students prepare for school admission exams in USA and all over the world. Two years later Vasily broadened the scope of his work and formed “Messapps”, an app development firm that works with entrepreneurs to help them transform their ideas into successful app businesses.…
Continue ReadingHow to become a (highly paid) digital marketing consultant
Do you want to become (a highly paid) digital marketing consultant or social media adviser…?
Here’s 6 simple steps…
As marketing consultants ourselves, we really focus on helping other social media advisers and digital marketing consultants, so I wanted to share this advice that I recently shared with a student who’s graduated from our online program.
Here’s what he asked;
… Continue ReadingKnowing what you know now, what would be the most effective first step you would take to start building your business and generating revenue in the SME web marketing and social media space?
What Differentiates Good Content From Bad Content?
This is a guest post – Jon Mowat used to make documentaries for the BBC. Nowadays he can be found running Bristol based video production and marketing company, Hurricane Media. You can follow Hurricane on Twitter or Facebook or check out their award winning videos on YouTube.
Welcome Jon…
In today’s digital space, one of the major problems facing marketers is getting noticed in a sea of content.
A lot of content on a lot of different subjects.
In fact it’s possible that whatever obscure subject matter you can think of, someone somewhere has produced a piece of content about it.…
Continue ReadingWMTW 104: John McIntyre the “Autoresponder Guy” [Podcast]
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“Hit people with the right email at the right time.” John McIntyre (Tweet this)
In this episode I chat to John McIntyre (aka the Autoresponder Guy) about email marketing, growing your list and the power of auto-responders.
Show-notes:
Key points
- John is the host of the podcast “Email Marketing Podcast”, he is also known as the “Autoresponder Guy”.
- He has a book called “Email Marketing: 63 Money-Making Insights”.
- John encourages people to maximise the use of software, targeting and funneling in email marketing.
15 Hacks to Make Your Instagram Marketing Irresistible
This is a guest post – Alesia Hsiao has helped numerous businesses create social content strategies. When she is not doing this, you can find her blogging at FindVietnam.com.
Welcome Alesia…
How much engagement do you get from your Facebook audience?
I’m guessing it’s less than you would like. (And definitely less than you used to get)
They’ve totally changed the game with preference towards paid advertising and minimising the reach of organic posts.
So you could beat your head against the wall trying to milk every last bit out of Facebook, or you could open your eyes to other opportunities.…
Continue ReadingHow to Measure Content Marketing KPI’s
This is a guest post – John Unger is a passionate blogger and writer from Manchester, UK. He is fond of writing, because it gives him freedom and personal fulfilment. John is interested in self-development and marketing issues, so mostly writes about these topics. You can find a lot of useful info on his new blog and get in touch with him via Twitter, Facebook or Google+
Welcome John…
We’ve been using performance indicators for centuries. Think about it.
Teachers have a unit of specific content and skills; they give homework assignments, which we would call formative key performance indicators (KPI’s), and from grading those, they measure how many students are “getting it” and how many are not.…
Continue ReadingWMTW 103: Sam Horn, Author of “Got Your Attention?” [Podcast]
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“Replace infobesity with intrigue.” Sam Horn (Tweet this)
In this episode I chat to Sam Horn about being intriguing online and elevator connections.
Show-notes:
Key points
- Sam is the author of the book “Got Your Attention? How to Create Intrigue and Connect with Anyone”.
- Use the eye brow test: are people interested?
- Cringed up eyebrows = Confused
- Unmoved eyebrows = Unmoved people
- Uplifted eyebrows = Interested
- Get people interested on your product/website/service:
- Avoid “Infobesity”, replace it with intrigue.
14 Tools to Optimise Your Content Marketing
This is a guest post – Robert Morris is a freelance editor, content manager and avid traveler from NYC. Follow Robert on Google+!
Welcome Robert…
If you want sustainable website traffic, you have to focus on search engines.
They are the only traffic source that delivers you new visitors day-after-day on auto pilot.
But turning up in a relevant searches takes a lot of work, diligence and some savvy know-how.
You need to understand the type of information your customers are looking for online, how well your competitors are currently delivering content for that information and how you can go about bettering it.…
Continue Reading5 Tactics You Should Be Using Instead of A/B Testing
This is a guest post – Devesh Khanal is a conversion optimization consultant. He and his team focus on growing email lists and A/B testing high traffic pages. He writes about his successes and failures at DeveshDesign.com.
Welcome Devesh…
Here’s some irony for you:
I A/B test websites for a living, but I’m about to tell you NOT to do it.
No it’s not because I don’t want competition. It’s because most online businesses don’t have the traffic and sales necessary to make it worthwhile (yet).
So what should you do instead?…
Continue ReadingWMTW 102: Dan Norris “Content Machine” [Podcast]
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“Build quality content, market, publish and attract people.” Dan Norris (Tweet this)
In this episode I interview Dan Norris for the third time on the podcast. He talks about his new book “Content Machine” and how to grow your business with content marketing.
Show-notes:
Key points
- Dan has a new book titled “Content Machine”, a book talking about how to grow your business with content marketing.
- Scale your content marketing by hiring a content manager.
- Figure out what good content is for your audience.
5 Image Marketing Lessons We Can Learn From #foodporn
This is a guest post – Dan Slagen is from Crayon. Crayon is the most comprehensive marketing design search engine on the web. It’s the new way for marketers to get inspired and get great ideas about what to build.
Welcome Dan…
Marketers and designers understand the importance of imagery in marketing more than most, especially with platforms like Facebook/Pinterest continuing to grow.
As image marketing continues to gain importance, it’s time to take a moment to understand why certain images work better than others. For this, we turn to the food industry and the #foodporn movement.…
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