Posted on Jun 30, 2016 by Will Blunt

How to Write an Effective Sales Email [Step-by-Step]

Did you know that 44% of salespeople give up on a lead after just one follow-up?

Which is a funny statistic, considering most sales – around 80% of them – require at least five follow-ups. Persistence can pay off.

Making a sale isn’t what most would call easy, but that’s why we have sales marketing strategies and multiple methods for nurturing prospects into customers.

Whether they’re a qualified sales lead or just an email subscriber, having an email sales sequence in place can increase your chance of closing more sales, and is a crucial part of your overall web marketing strategy.…

Posted on Oct 9, 2015 by Devesh Khanal

5 Tactics You Should Be Using Instead of A/B Testing

This is a guest post – Devesh Khanal is a conversion optimization consultant. He and his team focus on growing email lists and A/B testing high traffic pages. He writes about his successes and failures at DeveshDesign.com.

Welcome Devesh…

Here’s some irony for you:

I A/B test websites for a living, but I’m about to tell you NOT to do it.

No it’s not because I don’t want competition. It’s because most online businesses don’t have the traffic and sales necessary to make it worthwhile (yet).

So what should you do instead?…

Posted on Feb 10, 2015 by Will Blunt

How to Create an Infographic with Piktochart (A Step-by-Step Process)

Piktochart infographic - blending sections

For months I would see some of my favourite blogs posting high quality infographics. It frustrated me. They were obviously more engaging than purely text based blogs, but I didn’t have a graphic design bone in my body. Plus I was just starting out and couldn’t afford to pay a designer to help me out.

On the flip side, I was creating lots of pretty cool blog posts. Each of these posts would involve a rigorous research process, tons of stats and some pretty helpful information for the readers. They were custom made to be re-purposed into infographics.…

Posted on Aug 13, 2013 by Selina Power

How to block YouTube ads in Google Chrome

There is nothing worse than sitting down to watch a couple of YouTube videos to just be bombarded with ads, so here is the solution.

Step 1. Go to https://chrome.google.com/webstore

Step 2. Click in the search bar and type Ad Block.

Step 3. Scroll down to Adblock for YouTube then click the button that says ADD TO CHROME.

Step 4. When the Confirm New Extension window pops up click Add.

Step 5. To verify that this has worked you will now see a tick on the application.

CONGRATULATIONS!…

Posted on Feb 28, 2012 by Sam Sargent

Navigate Twitter ‘Like a Boss’ – 24 helpful keyboard short-cuts you probably didn’t know about

A little known feature (to me anyway) of twitter.com is that it can be used solely via a keyboard. You can do everything from go to one of your followers profiles, direct message, load new tweets, retweet, reply & more.

My favourite has to be the ‘.’ (full stop) It’s a much more efficient way of loading new tweets & scrolling back to the top when you’ve left a twitter window open in the background.

Simply hit Shift + ? (as if you were typing a question mark) on any twitter page to bring up the list of short-cuts.…

Posted on Dec 5, 2011 by Angela Logovik

I’m married…how do I change my name on Facebook and LinkedIn?

Has your name changed? Mine has.

After walking down the aisle in September, I’ve just started the massive task of changing my name everywhere. I’m sure most women (like me) don’t realise how big this task will be until they actually start the process. Bank accounts, phone, electricity, drivers licence….the list goes on.

But, these days we also have social media to deal with. How on earth do you change your name on Facebook and LinkedIn? I’ve just figured a couple of these things out and have some basic steps below.…

Posted on Sep 7, 2011 by Hamish Knox

How to use iMovie to create YouTube videos

So, my time here at Bluewire as a marketing intern from QUT has been spent editing videos the guys have done with industry leaders and clients on how they use the web to do business.

Why publish videos?

To quote David Meerman Scott, “On the web, you are what you publish”

I must confess i am a Mac advocate, owning an iPod, iPhone and Macbook completing the trifecta of Mac products. So what i have to say may be bias towards iMovie. There are many great products and software out there which are useful for editing and creating movies and video content.…

Posted on Mar 10, 2011 by Angus Russell

How To Create A Business Page On Facebook

I’m writing this blog post because I’ve recently been in a few meetings where one of the last things I said was “… and we’ll send through some instructions on how to create a Facebook page”. I could have just written it down in an email then copy + pasted it whenever I needed to, but I thought it would make more sense to put it in a blog post for anyone to see.

I’ll note that these instructions are current as of the 10th of March, 2011 – but the process does change every now and then, so apologies if you’re viewing this from the future and it’s no help.…

Posted on Jul 19, 2010 by Sarah McVeigh

“What’s the difference between a Facebook page and a Facebook group & which one should I use?”

These were the questions posed by a client recently, and I thought the answers might be useful for others looking to kick-start their social media presence. Here are a few of the main differences:

Page

When you, as the administrator of the group, post messages on the wall your profile picture will be your official logo, rather than your personal profile picture,
Google indexes Facebook pages, meaning someone may find the page by using a search engine,
A page gives users the option to “like” its content, meaning a link to your page will show up in their ‘interests’ section,
Messages sent by administrators will come up as updates; and
Anyone can “like” a page.

Posted on Jul 1, 2010 by Sarah McVeigh

Blogging tips to keep the furrowed brow at bay

We’ve talked to the gurus Glenn Murray and Jonathan Crossfield about the benefits of blogging – raising your company’s profile, optimising your website for search engines and sharing your expertise to name a few. But sometimes, despite knowing just how beneficial it can be, keeping a regular flow of fresh blog topics coming can be tough. Here are five brainstorming ideas I use to keep the furrowed brow at bay.

1. Brainstorm in down time

During a busy work day, inspiration can often allude. For this reason, I come up with most of my ideas in down time – at the end of the day or on a lunch break when I’m reflecting on what’s been going on, and what I have learnt.…

Posts Categorised: Step by Step