WMTW 103: Sam Horn, Author of “Got Your Attention?” [Podcast]

Posted by Adam Franklin

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“Replace infobesity with intrigue.” Sam Horn (Tweet this)

In this episode I chat to Sam Horn about being intriguing online and elevator connections.

Show-notes:

Key points

• Sam is the author of the book “Got Your Attention? How to Create Intrigue and Connect with Anyone”.
• Use the eye brow test: are people interested?
  • Cringed up eyebrows = Confused
  • Unmoved eyebrows = Unmoved people
  • Uplifted eyebrows = Interested
• Get people interested on your product/website/service:
  • Avoid “Infobesity”, replace it with intrigue.
  • Know what the product is that you are trying to promote
  • Start with 3 “did you know” questions that will get them interested and intrigued.
• Have your customers “wondering”
• Create a meaningful conversation and elevate connections with these steps:
  • What are the results of what you do that people benefit and experience from?
  • Turn them into 3 questions and then observe their answers
  • Make the questions relatable
• A sense of urgency is the number one prerequisite of change.

People mentioned

• Richard Branson

Links mentioned

• “Got Your Attention? How to Create Intrigue and Connect with Anyone”.

Get in touch with Sam

• Go to her website SamHorn.com
• Watch her Tedx Talk.

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