WMTW 102: Dan Norris “Content Machine” [Podcast]
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“Build quality content, market, publish and attract people.” Dan Norris (Tweet this)
In this episode I interview Dan Norris for the third time on the podcast. He talks about his new book “Content Machine” and how to grow your business with content marketing.
Show-notes:
Key points
- Dan has a new book titled “Content Machine”, a book talking about how to grow your business with content marketing.
- Scale your content marketing by hiring a content manager.
- Figure out what good content is for your audience.
- Getting guest bloggers is a great way to expand your content marketing.
- Social media groups offer free peer to peer content marketing.
- Create a team that manages and creates for you, free up your time to do the important things.
- Speaking and presenting are the in-person type of content marketing.
- Getting started on something is a big turning point.
Links mentioned
Get in touch with Dan
- Know more about the book Content Machine
- Follow Dan on Twitter @thedannorris
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Content Marketing Sales Funnel
Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.
