Building a library of content [#95]
Updated on October 14th, 2019
[Princeton University, New Jersey, USA]
Keep building a library of content.
VIDEO – Library of Content
Hello again Adam Franklin here.
Behind me is the Princeton, or one of the libraries at Princeton. And how this relates to digital marketing is that we need to be building our library of work. Not everything’s going to be great, but ideally we are building up a body of work that people will continue to learn from month after month, year after year.
Not all of it, as I said, not all of it is going to be good, but you need to get in the habit of practising and publishing so that you’ve got the opportunity for some stuff to gain traction. If you do it often enough and frequently enough, you’ll have a body of work all across the internet that people can discover, and that people can learn from. In doing so, they’re attracted into your marketing ecosystem. And this can build momentum over time.
It’s going to be a lot of manual effort at the start, but over time it builds momentum and it has crest so it starts a life of its own. So I hope that helps. See you later.
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