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In Episode 3 of the Web Marketing That Works podcast we look at social media risk management and how a Facebook comment landed a guy in jail for a night!

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Episode 3 highlights

When social media posts go wrong, and more importantly what plan you need in place for when it happens.

How a Facebook comment landed someone a night in jail and the smooth process that handled the situation effortlessly.

Comment classifications:

Level 1: Neutral comment (no action required)
Level 2: Positive comments (share within organisation)
Level 3: Genuine negative comment (with follow up required)
Level 4: Negative comment that breached the ‘House rules’ (eg.…