WMTW 003: How a Facebook comment led to a night in jail [podcast]

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In Episode 3 of the Web Marketing That Works podcast we look at social media risk management and how a Facebook comment landed a guy in jail for a night!

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Episode 3 highlights

When social media posts go wrong, and more importantly what plan you need in place for when it happens.

How a Facebook comment landed someone a night in jail and the smooth process that handled the situation effortlessly.

Comment classifications:

Level 1: Neutral comment (no action required)
Level 2: Positive comments (share within organisation)
Level 3: Genuine negative comment (with follow up required)
Level 4: Negative comment that breached the ‘House rules’ (eg. defamatory, racist, malicious or offensive)
Level 5: Negative comment with potential legal ramifications (eg. threats or serious accusations). Escalate to management, if where necessary to legal or police.

House Rules

Why you need house rules on your blog or Facebook page.

Tools and templates that we mention

Corporate Social Media Approval Template (free download)
Mention
Google Alerts
Hootsuite

Audience Q&A

Sean Bowes from Bowes Fitness asks:
“Should I delete negative comments to avoid the bad publicity or should I leave them up?”

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