Sell more online: Put yourself in your prospect’s shoes [#56]
[Herston, Brisbane, Queensland, Australia]
“How can I sell more online and be more effective with my marketing?”
Hey folks, it’s Adam here. A couple of things I want to cover today in terms of your marketing is to remember to articulate to your prospects where they are at the moment and then where you want to actually help them get to, because oftentimes we’re too busy often promising the dream, which is good. But we also need to make sure that we’re clearly demonstrating that we understand where they’re at now, what problems they’re facing, what’s keeping them up at night, as well as their goals and aspirations and where they want to get to.
If you actually use the language that’s going through their head, in terms of where they’re at now, what the pain points they’re facing are and you are clear with that language, it’s going to resonate with the right people and they’re going to be much more inclined to take your world for it and choose you as the guide to take them on the journey to the results that they’re after. Hope that helps.
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