WMTW 082: Simon Knapp, Founder Pixmoto [podcast]
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“If it’s not selling, it’s not working.” Simon Knapp (Tweet this)
Simon Knapp talks to Toby Jenkins about his 20 years of retail experience and how that has translated into his new video marketing startup Pixmoto.
Show-notes:
Key points
- Simon is fired up by his everlasting pursuit for answers.
- He is the founder of Pixmoto, a video content creation company.
- In a retailing business, it is important that everything is done in process and in order.
- He is currently working on combining content marketing, technology and retail.
- Video content is a great way to communicate to a consumer.
- An online store should be treated as a normal physical store in terms of marketing.
- Social media is a major part of the buying cycle.
- Learn how the brand is for its customers and not for itself.
- Data is the new digital currency; it is the basis of everything online.
People mentioned
Links mentioned
Get in touch with Simon
- Go to his website Pixmoto
- Follow him on Twitter @simonknapp
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