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Posts Tagged: Obama

Home / Obama



Posted on Apr 30, 2010 by Sarah Hyne

Weekly round-up

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  • Dropbox startup lessons learned — SwissMiss
  • Mobile web design: is it worth it? — Six Revisions
  • Root domains, subdomains vs. subfolders and the microsite debate — SEOmoz
  • Classification schemes (and when to use them) — UX Booth
  • 10 new UX books to look out for in 2010 — UX Booth
  • Wireframes as a thinking device — Konigi
  • Thoughts on Flash — Apple.com

 
Why you should get your mum an iPad this Mother’s Day

engadget shows us how to combine an iPad with two iPhones for a high-tech game of Scrabble!…

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Web Strategy
mobile desing, flash, Obama, Scrabble, SEO, subdomains, UX, subfolders, Apple, wireframes, iPad, reading, domains, Dropbox, microsites


Posted on Apr 28, 2010 by Sarah Hyne

Designing the Obama campaign

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Scott Thomas was lead designer in Obama’s 2008 successful presidential campaign. It was the first time that branding, design and social media played a pivotal role in the campaign, and here he discusses how his team managed the epic task of rolling out designs for logos, print graphics, email templates, the website interface… the list goes on. As he describes it, it was “like building an aeroplane in flight.”

Lessons learned: keep things simple, surround yourself with a diverse team of collaborators with whom you can develop unique ideas and solutions to problems, use real-time analytics to make incremental design improvements, and treat the entire project as an evolution: add features and processes over time, learning from past mistakes and feedback along the way.…

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Web Strategy, Web Design
Scott Thomas, Obama, 99%
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