Tim Martin – All roads lead to your website
If you’ve ever wanted a hands-on course for getting started with social media, Tim Martin is your man. He runs great courses and is a popular speaker.
I’ve been following Tim on Twitter for many years and had the pleasure of catching up with him in Melbourne recently. I also got to interview him about the importance of a website.
Here is what Tim shared with me:
My name is Tim Martin and I’m the principal presenter for NET:101.
What’s the importance of a website?
Well essentially, my view of these things, is that all roads lead to Rome and Rome is your website. So the idea is that sooner or later no matter how people discover you online, through twitter or a social media platform, or through Google Search you’re going to end up on the website. And that website is a very powerful first impression so make it a good one.
It’s also a very important conversion funnel for you, so once you land people on your website, you want them to do something of value that you can measure and as I say adds value to the organisation. And you need Analytics in there. Plus it’s your primary publishing point to the web – it’s your ability to get content out onto the web – where it needs to go, at very little cost and you’ve got full control over it.
And speaking of control, you do have full control over it because it or not those terms and conditions you signed when you opened up your social media platforms means they can take it away at any time. Nobody can ever take your website away, it’s the one thing you’re in full control of!
Make sure your website looks fantastic, it’s humming away, it operates and it’s findable by search. And look after it, it’s an investment.
What’s your website?
Several websites, the easiest one is www.NET101.com.au – that’s the training and education site. Or you can just google Tim Martin.