Weekly round-up (Vol. 65)
35 Powerful Ways to Get Noticed – Small Fuel Marketing
Short, effective tips on how to promote yourself & your organisation. Easier said than done, but brilliant none the less. I reckon we do 24 of them!
Growing Your Business: 5 Tips From the Founder of Blip.tv – Mashable
Five smart business tips we try to embody here at Bluewire.
How to get your emails some inbox attention – Smart Insights
Mark Brownlow discusses the importance of the From line, Subject line and “preheader” (he explains it all), plus external things that can affect your open rate (like frequency of sends or design consistency between your website and email). If you want to make sure your email newsletter follows all his points, talk to us!
6 Additions and Optimizations to Increase Conversions – TutToaster
18-year-old entrepreneur, Mathew Carpenter, impresses with this useful article about improving conversion rates. He suggests (and we agree!) testing as much as possible: different copy, different background colours… everything! Google does it.
The A-Z of conversion rate optimisation – Econsultancy
Yep, 26 things you can do (or consider) when optimising for conversions! Although some of them are more abstract than others, there aren’t any points that wouldn’t make your website better. This is a pretty quality list and we’d love an opportunity to try them all out on one website!
A Beginner’s Guide to Website Copywriting – Web Design Ledger
Eight nice points to help improve your web copywriting. We can always do it for you, but if you’re writing your website’s content yourself, make sure you have a good grasp on these aspects, from writing clearly & concisely to considering multimedia.
Video Interview: How to be a social media change agent
(Thanks @IATV!)
This is an interesting interview about a lot of the things covered in our event last week, Social Media for Business. Josh Bernoff from Forrester Research discusses what social media is and why (and how!) you can use it with your business. He really delves into the fears and uncertainties we understand a lot of people have around this area.
