Weekly round-up (Vol. 68)

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It’s been almost a month since our Social Media for Business event and some of you may be hankering for more tips and ideas. (If you couldn’t attend, check out our resources page). This week, we have plenty of social media articles (mostly from the very handy Mashable.com)!

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HOW TO: Pick the Right Social Media Engagement Style – Mashable
Before you start, you have to know you are. Will you engage your social audience as a friend or a community leader? This article covers your main options and how to go about creating this kind of relationship with your Twitter followers or Facebook fans.

30 Twitter Tools to Help Grow Your Community – Instant Shift
There are some useful tools to try out as you get more involved in Twitter. They include Twitter Grader for evaluating your profile, TwtPoll for conducting polls & Social Oomp for scheduling tweets.

15 Excellent Corporate Blogs to Learn From – OPEN Forum
15 great blogs and 15 tips to try in yours. Check out the first comment underneath for more ideas when starting out. I’m looking forward to taking some of these on board at Bluewire!

5 Key Benefits of Monitoring Your Client’s Brand on Social Media – Mashable
This article is about monitoring somebody else’s brand but you can of course do it yourself, too. Manage a crisis, build relationships, identify key market influencers and more by staying on top of your name in social media.

5 Tips for Dealing with Complaints on Twitter – Mashable
If you’re involved in social media, at least you’ll know when somebody makes a complaint! Then respond effectively using these 5 tips: respond quickly, be personal, take it off Twitter if necessary, get your fans to work and recognise a lost cause.

7 Steps to Measuring Your Brand’s Social Media Health – Mashable
Once you’re involved, you’ll need to track how you stand. Take these 7 steps (we can give you a hand) to start analysing the numbers and making social media work for you.

10 Qualitative Tools to Improve Your Website – Instant Shift
Moving for a minute to your website, if you like Google Analytics to understand “what” is happening on your website, you’ll love these tools that explain “why” things are happening.

HOW TO: Get Tweetable Moments from Your Presentations – Mashable
Tweeting during presentations is the current big thing – you’ve probably heard us or other speakers encourage it at the last conference or seminar you went to. But how do you really get your audience sharing moments from your presentation? Dan Zarrella spills the beans in this detailed article.