WMTW 005: Our SEO journey from invisible to No.1 with a surprising twist [podcast]
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Show notes and highlights
Embarrassingly, back in the day (2005) we were totally invisible on Google. Then we went on an SEO journey that took us to No.1 within 6 months.
Thanks to Googling “SEO” we discovered a fellow Aussie Glenn Murray who was the guiding light when it came to SEO for non-techies like us.
His e-book that we read and implemented that was our bible for getting to Number 1 on Google for “Web Design Brisbane”.
Tools and resources
- SEO Secrets by Glenn Murray. We paid $79 for in 2009, and it was super value.
- Google Instant
Why weren’t we getting the right clients?
We were chasing the wrong keywords. “Web Design Brisbane” was delivering tyre-kickers. Then we discovered that our best clients had discovered us by searching for “social media speaker”.
Here is the SEO Planning Template
Google looks at your website for its content and authority. To dominate search results you need to do keyword research, on-page SEO and off-page SEO. This template teaches you how. Download your own copy or just check out the Slideshare.
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Bonus 33 Free Templates
This podcast is brought to you by our new book Web Marketing That Works. You can download the bonus 33 free templates (11.2 MB – zip file).
Read the free, 28 page sample chapter (948 KB – PDF)
Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).
- How to stay top of mind [#45] – May 12, 2019
- Share IP and build trust with your marketing [#44] – May 11, 2019
Content Marketing Sales Funnel
Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.