WMTW 013: Email marketing for beginners [podcast]
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Show notes
Early days:
- Adam had been involved in nightclub marketing and had used email in the early 2000s.
- We had very few other options at the time – social media as we know it today didn’t exist.
- Had our first 3 clients, and we wanted to “add-value” to them, and our readers.
- But our first Bluewire News email was a disaster. I sent “Dear Adam” to everyone on our database!
It evolved 2006 – 2012
- We send monthly Bluewire News emails for 7 years (2006-2012).
- Sold tickets to events and digital products via email.
- But the then this being independant of developers
2013 to now
- We now send weekly or bi-weekly emails
- We are also independent of developers which means we can create, test and sent as often as we like
Some email marketing experiment discoveries
- Bluewire vs ‘Adam & Toby’ — the company name outperformed our names!
- HTML vs text-only — text only get a higher click through (if sent from an individual)
- Templates get highest click throughs — as high as 66%
Tips:
- Get started
- Curate content if you are short on ideas
Mentions
Dan Zarrella the Social Media Scientist
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Bonus 33 Free Templates
This podcast is brought to you by our new book Web Marketing That Works. You can download the bonus 33 free templates (11.2 MB – zip file).
Read the free, 28 page sample chapter (948 KB – PDF)
Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).
