WMTW 035: Facebook Marketing in 5 Minutes a Day [podcast]
Adam talks you through an simple Facebook marketing plan that takes 5 minutes a day.
Its very hard to get traction since Facebook is now a public company and needs to monetize the social network. As little as 10-20 per cent of your content on your business page is shown to your fans. This podcast teaches you what you need to do to maximise what is shown to your fans (for free).
It’s recommended to drive people to your home base (ie. your blog and email list)
Also, this strategy requires no money, only 5 minutes a day. Of course you can choose to boost posts by paying Facebook, but that’s not been what I’ve chosen to do.
Respond to message and notifications – 2 mins
Post some content (blog, photos) – 3 mins
Post premium content (to nurture people over to email) – 2 mins
Interact and share content – 3 mins
Check Insights to see what content is popular with your fans and create more of it! – 5mins
Facebook 5 Minute Daily Plan (free download)
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Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).
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Content Marketing Sales Funnel
Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.