WMTW 050: Marc Lehmann – CEO of Saasu.com, Artisan and Minimalist
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“You are what you don’t automate.” Marc Lehmann (Tweet this)
Ever since I first called Saasu to see if we might fit their accounting software, I’ve been fan. We’ve loved their software and admired the way they do business.
So I loved this interview with Saasu’s CEO, founder and contrarian Marc Lehmann. For over a decade, Saasu has consciously challenged industry trends and norms to stay customer focussed. Aside from a ton of really great business and marketing advice, Marc also shares how his philosophies of minimalism and taking an artisan approach have helped him create a highly automated, scalable business.
Show notes:
Key points
- How Marc’s job as a trader gave him the idea to start Saasu.
- Why he has always deeply respected business owners and the challenges they face.
- He founded Saasu, an online accounting software business, out of his love for software and found a solution for accounting problems for business owners.
- Why he chose to invest in the depths of the dot com bust.
- How Marc keeps his team small as they maximize the use of automation.
- Saasu’s marketing philosophy through networks, quality content and letting their customers market for them.
- How they target specific groups of people instead of all people in their marketing.
- Why having a good relationship with your customers is important especially if they are included in a big network of potential customers.
- Why they market less often but with super high quality content.
- How Saasu uses partnering marketing.
- Why they only choose the partners that are client centric.
- Why an artisan approach in marketing and business matters.
- Why Marc believes in quality over quantity.
- Discover what a “Black Swan” event is.
- Marc’s advice: “Be true to yourself.”
People mentioned
Links/Books mentioned
- Antifragile: Things That Gain from Disorder
- The Black Swan: The Impact of the Highly Improbable (First edition)
- Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
- Zenhabits
Get in touch with Marc
- Email him at ceo.saasu.com
- Visit his website, Saasu.com
- Follow Marc Lehmann on twitter: @marclehmann
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