David Meerman Scott interview – New Rules of Marketing & PR

When I had the pleasure of seeing marketing strategist, David Meerman Scott present live via satellite at the Growth Summit in Sydney, I was so impressed that I just wanted to ask a few more questions.  Luckily, David graciously accepted our request.

In the Part 1 of this interview, David explains:

- what the ‘New Rules of Marketing & PR’ are and how they work.
- how he personally used the ‘new rules’ to reach 30 million people for the launch of his book “The New Rules of Marketing and PR“.

In Part 2, David shares:
- how people can overcome their social media fears, specifically the fear of  ’looking stupid’ and people saying ‘bad things’ about you.
- how he met the CEO of General Motors and became a “badvocate” for them.

Thanks for your time, David. You can follow David on Twitter @dmscott.

If you’d like to discover more, you can visit his blog Web Ink Now or his website DavidMeermanScott.com.

Or you can download one of David’s many free e-books (some of which have been downloaded 1,000,000 times):

Gaijin Male Model (2010) - A Case Study in Conflict-Driven Business Writing (PDF – 0.7 MB)
Lose Control of your Marketing (2009) – Why marketing ROI measures lead to failure (PDF – 1.2 MB)
The New Rules of Viral Marketing (2008) - How word-of-mouse spreads your ideas for free (PDF – 1.5 MB)
The Gobbledygook Manifesto (2007) - Chosen for the Viral Marketing Hall of Fame! (PDF – 0.2 MB)
The New Rules of PR (2006) – How to create a press release strategy for reaching buyers directly (PDF – 0.3 MB)
How Will You Create a WORLD WIDE RAVE? (2009) – Making of the Video (PDF – 1.3 MB)

Plus you can you can read his books:

Managed Web Strategy: If you like David’s ideas and need a company to help manage your web strategy, give Bluewire Media a call on 1300 258 394.

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