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Posted by Toby Jenkins on 10.03.2010

Why lessons from the classroom can help your web strategy

Have you ever felt daunted by the number of communication options available to you on the web? I know I have.
There’s my website, Facebook page, YouTube channel, iPhone app, email, Flickr, Twitter, articles, blog posts… The list seems endless sometimes! Now, though I feel like I am starting to get a better understanding.
Back at high [...]

Posted on 10.03.2010 at 11:06 am. See other posts by Toby Jenkins   No Comments »  
Blog, Business, Digital strategy, facebook, social media, web strategy.
Posted by Toby Jenkins on 8.03.2010

Managing your web strategy – how to get your blog post written!

Have you ever sat down to write blog post and just gone blank?
Have you ever sat down and wondered where on earth you’re going to start?
Have you ever sat down and wondered what on earth you’re going to write about?
I know I have and so I figure there might be a few others out there [...]

Posted on 8.03.2010 at 7:57 am. See other posts by Toby Jenkins   No Comments »  
Blog, Business, Marketing, web strategy.
Posted by Toby Jenkins on 4.03.2010

Web strategy goes Rock ‘n’ Roll – Radiohead

So here’s a story. It’s not a new one but I stumbled on it again the other day and was reminded of a few things.
Radiohead are widely regarded as one of the most successful rock bands in the world both critically and in terms of popularity.
Coming into their most recent album InRainbows, they had [...]

Posted on 4.03.2010 at 8:02 am. See other posts by Toby Jenkins   1 Comment »  
Blog, Business, Digital strategy, Innovation, Marketing, web strategy.
Posted by Toby Jenkins on 22.10.2009

Expert Interview – Sam Sargent – Why use a Content Management System (CMS)?, ModX vs Joomla, common problems, how to stay on top of CMS development, more info.

 
I sat down with Sam Sargent, one of our web site programmers and Help desk manager to talk shop about Content Management Systems.
 
1. What is the purpose of a Content Management System (CMS)?
To allow a non-technical person to update their website.
 
2. Therefore, what is the most important aspect of programming a CMS?
The most important aspect [...]

Posted on 22.10.2009 at 9:53 am. See other posts by Toby Jenkins   No Comments »  
Trends, Uncategorized, Usability, technology.
Posted by Toby Jenkins on 2.09.2009

3 lessons in CRM – Big to small, Language (mostly) right, Execute then refine

“Perfection takes infinity.”
“Strategy + Execution.”
“Ideas are free, execution is priceless.”
All pieces of business advice that I think are so important!!!
How does this tie back to CRM? Well, I recently finished a sales process consulting project with one of our clients Mandalay Technologies. I took away 3 key things that tie back to these principles:
1. Start [...]

Posted by Toby Jenkins on 30.07.2009

Human Resources in web design – QUT Creative Industries – Presentation to Work Placement Students

HR is a hot topic at Bluewire Media at the moment! We’ve chosen it as our theme for the quarter and everyone has committed to their own goals to contribute to improving this area of our business and making sure we’re having fun at the same time!
Yesterday, Adam, Angela and I went along to a [...]

Posted on 30.07.2009 at 3:28 pm. See other posts by Toby Jenkins   1 Comment »  
HR, Web Design Jobs.
Posted by Toby Jenkins on 25.06.2009

Big opportunities for the property industry in the digital age

Bluewire Media, the Brisbane based web design and strategy agency, has undertaken an extensive study of 16 leading property websites, evaluating them against 25 criteria covering web design, web development, useability, content quality, email marketing, business process use, Google search and social media use of websites such as Facebook, LinkedIn, Twitter and Youtube.
While the property [...]

Posted on 25.06.2009 at 10:32 am. See other posts by Toby Jenkins   No Comments »  
Design, Digital strategy, Email Marketing, Uncategorized, facebook, social media, twitter, web design.
Posted by Toby Jenkins on 11.06.2009

Property Industry Web Strategy report – coming soon!!

After weeks of research, I’m getting closer to publishing my review of the web strategies and web designs of 15 leading Australian property companies.
It’s been interesting so far. I have selected 25 criteria across different aspects of web design and strategy including: SEO, useability, design, content and social media. Against these 25 criteria I’ve given [...]

Posted on 11.06.2009 at 2:09 pm. See other posts by Toby Jenkins   No Comments »  
Design, Digital strategy, Email Marketing, SEO, social media.
Posted by Toby Jenkins on 1.06.2009

7 pointers for corporate Search Engine Optimisation (SEO)

Hi there,
Just read a great whitepaper over the weekend regarding Search Engine Optimisation (SEO) – courtesy of Omniture called “Corporate SEO”.
The difference with the big corporates is the number of pages of content that they have on their sites. When it’s measuring in the thousands, there’s a few more considerations! The pointers are still relevant [...]

Posted on 1.06.2009 at 4:38 pm. See other posts by Toby Jenkins   No Comments »  
Digital strategy, SEO, Trends.
Posted by Toby Jenkins on 25.05.2009

Setting up a CRM: 2 key areas to define in the sales process of a service-based web design business

Communication is the key with so many aspects of business. Setting up a Customer Relationship Management (CRM) tool and sales process is no different.
The steps and cut off points in your sales process need to be clearly defined for 4 reasons:

so that your staff can understand what is required
to [...]