Author Archives: Toby Jenkins

This post is to help you answer a question we’re frequently asked: “How do I get my website to the top of Google?” My short answer? Forget about the search engines and start thinking about your customer. To understand why, there’s a quick story for you, a list of fundamental questions you need to consider [...]

Over the last few years, we’ve moved our business tools away from software and increasingly into the cloud. I love the idea of the cloud: accessing information from anywhere allowing our workforce to be mobile all the data backed up. The ease of use and simplicity of design that typifies these applications is the icing [...]

If you want to know how to get things done, then Scott Belsky, CEO of Behance, is your man. A good friend of ours Liz Watson, gave us the heads up on Scott’s presentation for Portable Talks when Adam was reading Scott’s book “Making Ideas Happen“. It was great timing and a fantastic presentation. Personally [...]

Tuesday and Wednesday this week were like a business improvement bootcamp! Adam and I went along to another great Verne Harnish Rockefeller Habits event put on by The Growth Faculty on Tuesday and sat next to Derek Hodge, a TEC (The Executive Connection) Group Chair. With a full day of Verne under our belts and sharing [...]

Do you ever find differences in your workshops with clients? I mean major differences? Sure you have different people in the room, but your process and questions are the same right? In the last 2 months, we’ve had 2 web strategy workshops with 2 different clients – one has gone really smoothly, the other not [...]

After my post last week on our experience with the different accounting systems (MYOB vs Netsuite vs Saasu), I wanted to follow up with more detail about working with Saasu (or @Saasu). I must admit I was a little nervous when I rang Saasu. The website looked good, the accounting feature list definitely favoured them, [...]

In case you are looking to compare accounting products and experiences, I thought I’d share ours. Over the lifetime of Bluewire Media, we’ve used 3 different accounting systems: MYOB, Netsuite and now Saasu. We are a relatively simple service business – ie there is no inventory management required etc. This is a brief history of [...]

I’ve been amazed by social media and it’s corporate applications since I met with Pete Williams of Deloitte and heard about the impact it had on staff turnover. So I asked Jason Eldridge, a man on a mission and founder of Corporate Communication Strategies, to put together a blog post about the most important considerations for [...]

Marketing in The Age of Google (by Vanessa Fox) is an insightful book about search, how it’s impacted the web and our lives, and how to make the most of it for business. Vanessa goes into detail about the specifics of search engine optimisation and how search engines can be used for business planning, research [...]

If you’re looking for legal advice about social media then Vivienne Storey, General Manager at Blands Law, is a great person to ask. Why? She uses it. (The first time I met her she confessed she was a twitter addict! You can follow her on twitter @mysocialpolicy or read her blog: My Social Media Lawyer.) Particularly when trying [...]