Posted by Toby Jenkins on 10.03.2010
Have you ever felt daunted by the number of communication options available to you on the web? I know I have.
There’s my website, Facebook page, YouTube channel, iPhone app, email, Flickr, Twitter, articles, blog posts… The list seems endless sometimes! Now, though I feel like I am starting to get a better understanding.
Back at high [...]
Posted by Toby Jenkins on 8.03.2010
Have you ever sat down to write blog post and just gone blank?
Have you ever sat down and wondered where on earth you’re going to start?
Have you ever sat down and wondered what on earth you’re going to write about?
I know I have and so I figure there might be a few others out there [...]
Posted by Toby Jenkins on 4.03.2010
So here’s a story. It’s not a new one but I stumbled on it again the other day and was reminded of a few things.
Radiohead are widely regarded as one of the most successful rock bands in the world both critically and in terms of popularity.
Coming into their most recent album InRainbows, they had [...]
Posted by Toby Jenkins on 22.10.2009
I sat down with Sam Sargent, one of our web site programmers and Help desk manager to talk shop about Content Management Systems.
1. What is the purpose of a Content Management System (CMS)?
To allow a non-technical person to update their website.
2. Therefore, what is the most important aspect of programming a CMS?
The most important aspect [...]
Posted by Toby Jenkins on 2.09.2009
“Perfection takes infinity.”
“Strategy + Execution.”
“Ideas are free, execution is priceless.”
All pieces of business advice that I think are so important!!!
How does this tie back to CRM? Well, I recently finished a sales process consulting project with one of our clients Mandalay Technologies. I took away 3 key things that tie back to these principles:
1. Start [...]
Posted by Toby Jenkins on 30.07.2009
HR is a hot topic at Bluewire Media at the moment! We’ve chosen it as our theme for the quarter and everyone has committed to their own goals to contribute to improving this area of our business and making sure we’re having fun at the same time!
Yesterday, Adam, Angela and I went along to a [...]
Posted by Toby Jenkins on 25.06.2009
Bluewire Media, the Brisbane based web design and strategy agency, has undertaken an extensive study of 16 leading property websites, evaluating them against 25 criteria covering web design, web development, useability, content quality, email marketing, business process use, Google search and social media use of websites such as Facebook, LinkedIn, Twitter and Youtube.
While the property [...]
Posted by Toby Jenkins on 11.06.2009
After weeks of research, I’m getting closer to publishing my review of the web strategies and web designs of 15 leading Australian property companies.
It’s been interesting so far. I have selected 25 criteria across different aspects of web design and strategy including: SEO, useability, design, content and social media. Against these 25 criteria I’ve given [...]
Posted by Toby Jenkins on 1.06.2009
Hi there,
Just read a great whitepaper over the weekend regarding Search Engine Optimisation (SEO) – courtesy of Omniture called “Corporate SEO”.
The difference with the big corporates is the number of pages of content that they have on their sites. When it’s measuring in the thousands, there’s a few more considerations! The pointers are still relevant [...]
Posted by Toby Jenkins on 25.05.2009
Communication is the key with so many aspects of business. Setting up a Customer Relationship Management (CRM) tool and sales process is no different.
The steps and cut off points in your sales process need to be clearly defined for 4 reasons:
so that your staff can understand what is required
to [...]