This is part 2 of my interview in Sydney with Peter Williams (@rexster), the CEO of Deloitte Digital.
I’ve already blogged about their policy and I had a bunch of other stuff I’d wanted to talk to him about eg Deloitte has a great relationship with the entrepreneurship program at RMIT and he’s been invited to speak at [...]

How do you measure an ROI on Social Media???
It’s not always easy to measure an ROI on Social Media, but, as a part of my interview with him in Sydney, Deloitte Digital CEO Peter Williams (@rexster), says:
“Generally being a firm of accountants we measure it based on how many dollars we get back and the [...]

A guest post from Gina Lofaro – “wordmistress”
An Optus/Twitter case study
Most reading this would be aware of the awesome power of social media.  For me, Twitter is my weapon of choice in the war of messages as I find that it abundantly meets my needs in that regard. But the story I really want to [...]

Need a compelling reason to get your business’s social media strategy organised?
Need to put into context the reach and influence of social networks?
This video is it – again! (Thanks to Erik Qualman at Socialnomics for putting this together)
Since the last edition that I saw, Facebook has grown from the 5th to the 3rd largest country [...]

This is an oldie but a goodie! Enjoy!
What do you think? Leave your comments for our Help desk guys!

I had a fantastic customer experience the other day with Sunglass Hut (Bondi Junction, Sydney) – so much so that I wanted to blog about it!
I have been looking for sunnies for a fair while and finally found the pair I wanted: Ray-Ban Aviators. I’d done some shopping around and found a place that was [...]

Sentis have been voted as the 5th Best place to work in Australia by BRW magazine!
What an accomplishment! Here is the official news release, but we wanted to help them celebrate. We’ve been doing email marketing with Sentis for a few months now and are really excited for them.
Congratulations Sentis!

You hear a lot about Jack Welch, CEO of GE and responsible for bringing GE’s market capitalisation from $14 billion to $410 billion.
I read his book “Winning” recently and got some really interesting points from it. The one point that really stands out in my mind though is his philosophy of “candour”.
What is candour? I liked [...]

I’ve been doing quite a bit of reading (as Verne Harnish says: we all need to out read the competition) and the first book I wanted to review was “Mastering the complex sale” by Jeff Thull.
Jeff explains that the sales process has evolved from selling your product (era 1.0), to responding to your prospect’s problem [...]

I was blown away this morning when I opened my inbox. Here’s the first part of the email I received from Mitch Stewart at BarackObama.com that made me sit up:
Toby –
At hundreds of events across the country, everyday Americans are sending an urgent message to their senators: Pass strong Wall Street reform.
With a Senate vote [...]