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Monthly Archives: November 2014

Home / Archives for November 2014



Posted on Nov 26, 2014 by Toby Jenkins

Happy Birthday!

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It’s not often that we talk about things like birthdays on this blog. BUT today is my birthday so I wanted to share some birthday cheer.

A few years ago my flat mate was having girlfriend issues and was under a ton of stress with his work. It was his birthday and I knew he wasn’t going to be looking forward to the day.

It was just me at home so I wanted to try to find a good birthday song on youtube to play when he woke up. This is the one I found.…

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Web Marketing


Posted on Nov 26, 2014 by Will Blunt

Why Blogging is Critical to Your Business

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Why Business Blogging is Critical

There is an ongoing debate about the validity of blogging for business. Today there are so many other trending forms of content such as podcasts, video campaigns, infographics and Slideshare’s that many people question whether blogging is still important.

Do you think blogging is still important to the success of your online business?

I certainly do. In fact, the irony of writing a blog post about the death of blogging always amuses me. Blogging is far from dead, it is still a crucial element in boosting the visibility of your website.…

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6 Comments
Blogging, Content Marketing


Posted on Nov 25, 2014 by Adam Franklin

WMTW 052: Kate Toon on SEO Copywriting

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http://traffic.libsyn.com/webmarketingthatworks/052_-_Kate_Toon.mp3

Podcast: Play in new window | Download

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Updated on June 15th, 2016

“It is all about clarity and making it usable and easy for the readers to digest.” Kate Toon (Tweet this)

Adam talks to Kate Toon about SEO, copywriting and the importance of working with people who laugh at your jokes!

Show-notes:

Key points

  • Kate is an award winning copywriter and she recently founded The Clever Copywriting School.
  • Copywriting nowadays is about writing for humans first, and then second is Google.
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podcast


Posted on Nov 24, 2014 by Toby Jenkins

The Importance Of Daily Rituals and Routines & How I Set Up My Day

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Updated on December 4th, 2014

Do you have any rituals or routines that you use to get in the zone?

I’m getting more and more fascinated by the idea of rituals to help improve my focus and performance.

When I think about performance rituals, I think of ones like Rafa Nadal’s pre-serve shirt adjustment, undie pluck, brow wipe, ball bounce combo (first 13 secs of this vid):

or Verne Harnish’s suggested daily, weekly, monthly, quarterly and annual meetings that become rituals over time.

I even remember in high school when one of my teachers asked Mike McKay – 4 x olympic medallist (inc 2 x gold) in rowing if he had any pre-race superstitions.…

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Web Marketing


Posted on Nov 20, 2014 by Alex Fredheim

Are You Burning Money On Google Adwords? Find Out Now In Three Easy Steps

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Burning Money Google Adwords Feature Image

Updated on November 21st, 2014

We are often asked about Google Adwords and one of the most common complaints we hear is that people are pouring money into managed programs and have no idea of whether they are being ripped off or getting the best results possible.

So when Alex Fredheim, founder of Ascendancy Digital, sent me an email with the subject line: Adwords Planning Template – What do you think? – it really got my attention. (You can download it here: Google Adwords Planning Template)

This was actually the first time anyone had come to us with a template they had already created.…

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Web Marketing
Google Adwords


Posted on Nov 16, 2014 by Adam Franklin

Top 10 podcast guest quotes

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Our Web Marketing That Works podcast has just ticked over the 50 episode mark as well reached 20,000 downloads.

A big thank you for listening, leaving reviews and subscribing. This all helps the show’s visibility on iTunes. If you’re interested in our marketing experiments and expert interviews, we’d love it if you could head over to iTunes now and subscribe or listen to a show.  Of course you can listen on Stitcher radio too.

Top 10 guest leaderboard (and their tweetable highlights):

1. Ep 029: Verne Harnish – Gazelles Inc, Entrepreneurs Organisation, ACE, Birthing of Giants MIT (1,005 downloads)

“When the student is ready, the teacher appears.”

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Web Marketing


Posted on Nov 2, 2014 by Adam Franklin

Epic book giveaway

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Updated on November 6th, 2014

Have you ever had a bad experience that you wish you could’ve prevented?

Yep, us too.  Personal experience is valuable but it’s also very expensive, painful and slow. That’s why we’ve always looked to learn from others.

So when people take the time to share their valuable experiences in a book and sell it for less than 30 dollars it seems crazy not to learn vicariously!

Our business mentor Verne Harnish says; “People who can read but don’t are only slightly better off than people who can’t.”…

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Web Marketing
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