WMTW 052: Kate Toon on SEO Copywriting
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“It is all about clarity and making it usable and easy for the readers to digest.” Kate Toon (Tweet this)
Adam talks to Kate Toon about SEO, copywriting and the importance of working with people who laugh at your jokes!
Show-notes:
Key points
- Kate is an award winning copywriter and she recently founded The Clever Copywriting School.
- Copywriting nowadays is about writing for humans first, and then second is Google.
- Make sure your content is on focus or in target and at the same time pleasurable and enjoyable to read.
- Kate’s advice on marketing your business is “Be yourself.”
- Her “aha” moment is when she stop seeing her competitors as competition but rather as “creative allies.”
- Her website The Clever Copywriting School is what really elevated her marketing online.
- First step to building your business is creating a website or a WordPress site, second would be the financial area, and the last is the marketing.
- Kate considers outsourcing as a very important part of a business.
- SEO and SEO copywriting is understanding what Google is looking for.
- Google looks for a fast site, a site that works on different devices, and a site that is focused on its product.
- Experiment, fail and find out what works for you.
People mentioned
Links mentioned
Get in touch with Kate
- Visit her website Kate Toon Copywriter
- Learn from her at Copywriting School
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