Customer service in marketing

However big or small the business, every company has some form of customer service department and marketing function. Whether that’s a department of 200 or just an individual. Consumers are increasingly (and inevitably) aware of the competition for better service and a higher standard of product. So naturally, marketing and customer service managers are starting to eye one another up.

The question on everyone’s mind is – what if you could use successful or even unsuccessful Customer Service to your marketing advantage?

With more and more of us using public communication to interact with businesses, the days of a private correspondence between a customer and a business are gone.…