How to become more visible as a professional speaker [#47]
[Brisbane CBD, Queensland, Australia]
A friend called me to ask how to get more visibility as a professional speaker. Here’s my advice.
G’day it’s Adam Franklin. Today I just want to share with you a couple of tips for increasing your visibility as a speaker online.
I had a phone call today with a friend who has been in masterminds and stuff together over the years. She wanted a few tips on how get more visibility as a speaker. So what I shared with her, it sounds quite simple, but it’s actually super, super effective.
The first thing to do is to set up a speaker’s page on your website. She already had this, so that’s all good.
But then the second thing to do is actually make sure you’re using the words that people are searching for when they’re looking for your type of speaker. For me, I’m a social media speaker, or a digital marketing speaker, so you’ll find those words on my speaker page. If you’re a leadership speaker or an HR speaker or a sales speaker, then make sure you’re using those words on the page. That way you’re telling Google what it is that you do, and it’s likely to match you up when people search for those words.
All right. The second thing that you need to do is then increase your authority of your speaker page. The way you do that is through backlinks. The good thing is if you’re speaking at conferences and you’re wanting to get more particularly professional paid speaking gigs, there’s a high likelihood that you will actually be a writer or a blogger or contribute articles to certain publications. So, a thing to keep in mind is that backlinks help increase your authority and backlinks from high authority sites are worth a lot more because they’re high authority, and that trust gets passed on to you.
The thing to do is to basically go ahead and look at your author bio that you’re leaving at the bottom of the articles that you write for other third party publications, and make sure that you include, for example, Adam Franklin is a social media speaker. Link the word social media speaker back to your speaker page, or whatever that is for you, and then you’re going to be getting lots of different backlinks from various sites around the word that you contribute articles for. So, if you do those two things, that is going to massively increase your visibility as a speaker. So include the words … Have a speaker page with the words of what you do and secondly, build the number of backlinks to that page.
For me, that helped me rank number one for social media speaker in Australia, and that has led to I would say at least 50% of the 200 odd speaking jobs that I’ve done. From there, people see you and then re-book you, but to get yourself visible in the first place is the first step, and still by far the most powerful. All right. Hope that helps. See you later.
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