WMTW 080: Ben Fewtrell from ActionCOACH [podcast]
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“Systemise the message, humanise the experience.” Ben Fewtrell (Tweet this)
Adam Franklin chats to Ben about practical social media advice for business owners and some advanced marketing automation tips.
Show-notes:
Key points
- Ben is the CEO of ActionCoach, a business coaching and consulting company.
- Business coaches know less depth but more width in terms of business and are more focused on the overall growth.
- Do what you need to do, focus on creating quality content and outsource the rest.
- Ask your audience and create content out from it.
- Ben’s pro Tips on knowing your target market
- Know their Frequently Asked Questions
- Use Insights on Facebook
- On using Facebook
- Upload videos directly on Facebook to get more exposure.
- Facebook groups are a great way to get engagement.
- On e-mail marketing
- A couple of emails a week is fine.
- On LinkedIn
- Utilise LinkedIn groups
- Never spam and search only for people on your target market.
- Upgrade to premium for more precise searching
- On Twitter
- Know the influencer and connect with him.
- Follow who’s following the influencer.
- Get back followers and start marketing from them.
- Ben uses Infusionsoft in creating a marketing funnel.
- The website should be the center of all marketing, provide good and regular content.
- Websites should always have a blog.
People mentioned
Links mentioned
Get in touch with Ben
- Go to his website ActionCoach
- Follow him on Twitter @bfewtrell
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