Collaborating sales marketing teams

Strength in Numbers: The Proven Benefits of Sales Team Collaborations

Many marketing-oriented articles focus upon the role of digital media in relation to sales solutions. While this observation is obviously true, it is important to keep in mind that any successful sales strategy needs to focus upon the customer journey just as much as the power of online publicity and viral content.

Unfortunately, this advice does not often touch upon the importance of collaborative efforts. Just as a chain is only as strong as its weakest link, any company that hopes to succeed must be able to appreciate the role of a team effort.…

Business website redesign

As much as 94% of website impressions are design-related.

The same amount of shoppers do not trust eCommerce websites that have an outdated design.

Your business may be in dire need of a website redesign, yet you may not know it.

So how do you know whether you are ready for a new website?

This post looks into several main factors that point at website redesign as the solution for improving your website performance, lead and sales generation.

The Design is Not User-Friendly

88% of website visitors will not return after a bad experience.…

Common Path to Uncommon Success

I’ve also been reading the new book from my friend John Lee Dumas, host of the podcast Entrepreneurs On Fire.

John aka ‘JLD’ has spent thousands of hours interviewing over 3,000 of the world’s most successful entrepreneurs.

It’s humbling that JLD chose to interview me for Episode 92 back in 2013, and he interviewed my Bluewire co-founder Toby on Episode 784.

I turned the tables and interview him myself as well.

This week, JLD launched a book that distills what he has learned from these conversations into a 17 step roadmap to help YOU achieve your dream of freedom and fulfillment.…

Content Creation Process

Photo by LinkedIn Sales Navigator on Unsplash

Businesses know that content creation is the lifeblood of marketing strategies. Almost everything related to marketing has to do with content.

Blogs are content. Social media posts are content. Videos, live streams, guides, and behind-the-scenes sneak peeks? These are all content.

When marketers aren’t creating content, they’re planning it. But how does the content creation process work? That’s what this guide will explain.

Content Creation Process Defined

What is digital content creation? It is the process of combining text and visuals to share meaningful messages with a brand’s target audience.…

How to write cold emails

When done right, cold emailing can open a world of opportunities. Cold emailing can open the door to guest post opportunities. However, it’s easy to make mistakes when running a cold email outreach campaign. First of all, you are sending an email to someone with whom you have no previous contact. Secondly, the people you are mailing receive hundreds of pitches a month.

That means that the chances of prospects reading your emails and giving them attention are slim. However, these challenges should not stop you from sending cold emails.…

Market Your Brand

Sustainability has become a hot topic in the last few years, as retailers are now able to maintain quality while staying environmentally and financially conscious. Sustainability is not just a niche perk anymore. Today it is a necessity and a useful tool for marketers in all industries.

With more and more companies focusing on sustainability, marketers should know where to look for the opportunity to showcase company practices and changes. This may be in your supply chain, where your materials or products are sourced from, and who you are partnered with for delivery.…

Generate Social Proof

People are used to finding what they need on the internet. Options for pretty much any product or service abound. Landing pages across the web are locked in a never ending battle for the final click that converts a visitor into a customer or subscriber.

With no shortage of options, how do visitors make their decisions?

Well, pricing plays an important role in effectively communicating the product’s value proposition.

But one of the most effective conversion rate optimizers is providing credible social proof. Statistics have shown that:

• Testimonials are proven to increase sales by up to 34%.