Updated on June 24th, 2021
There’s a lot to be said about the benefits of a well-planned content marketing strategy. Not only can it drive brand awareness, but it also plays a vital role in lead generation and building authority. Plus, it’s a powerful tool for nurturing potential customers into loyal supporters of your company.
Keyword research, SEO, and distribution all play crucial roles in getting eyes on your content. But before any of that, there’s something much more important you need to account for: search intent.
Defining Search Intent
The best way to define search intent (aka.…Continue Reading