Killer Marketing Mistakes

Creating fresh and unique content day in and day out is no mean feat which means content marketing mistakes are easy to make. It takes a lot of time and energy to write engaging blogs, find or create suitable images and discover people to read them. And to add to the pain, there are no quick rewards to your efforts with content marketing. At times it feels like all the hard work is going to waste.

But you need to understand that content marketing is not a race you need to finish quickly.…

What’s the biggest struggle for content marketers in 2016?

Readers are facing content overload and marketers are struggling for audience engagement.

Many companies are publishing more content. In fact, TrackMaven studied 2 years of their data from 8,800 brands. It showed an increasing number of brands were creating lots and lots of content, but seeing less and less impact.

Unfortunately, content doesn’t have the same powerful effect to grow your business as it used to.

What are we to do with too much content and a decreasing amount of return? It’s time to get smart with it using machine learning software.…

Content Marketing Campaign

­­­­You are now your own ad agency.

This is how you have to think of yourself if you are going to create and deploy a content marketing campaign. The “big boys” have ad agencies or departments, and they pay those agencies/employees huge amounts of money for TV and other media advertising.

They also have separate agencies/departments to run their content marketing campaigns. They pay those agencies/employees big bucks too. Unless you are Coca-Cola or Geico, you don’t have that kind of money available to you.

You and your team (if you have one) have to develop the best marketing campaign possible within your budget and human resources that will take a very specific and sequential set of elements – 4 in total.…