Posts Categorised: Guest Post

Are you neglecting the importance of content marketing for the overall success of your website?

That could be a big mistake. As of December 2015, 40% of the world’s population is using the Internet. The figures rise up to 86.75% in the US, and 89.9% in the UK. Those numbers are too big to ignore, and that’s exactly what you’re doing if you don’t care about content marketing.

Many marketers understand the importance of content marketing strategies, but they fail to make them effective. The most common problem is the shotgun approach: marketers think more is better, so they don’t care too much about the content’s quality as long as it meets their criteria of quantity.…

These are the mistakes content marketers should avoid…

Content marketing is not solely about selling products and services online. It’s also about how you can improve the reputation of your brand, grow trust with your audience and develop thought leadership.

A report published by Kapost, The Marketing Content Engine, shows that most marketers understand the basic rules of content marketing, but not all of them achieve success by implementing them. No doubt there is some room for improvement here.

So if you’re going to give it a go, you should pay attention to the most common mistakes that both experienced and inexperienced content marketers make, so you can avoid them yourself.…

Regular, consistent and sustainable traffic…

That’s what you want from your content marketing efforts, right?

Because more sustainable traffic will mean more leads and eventually more sales.

But how do you make it happen? What TYPE of content delivers the most traffic to your website over time?

It’s the type of content that doesn’t go out of style. It’s helpful and interesting today and will still be helpful and interesting in 6, 12 or 18 months time.

It’s evergreen content.

What Evergreen Content Isn’t

Before we talk more about evergreen content and what makes it compelling, it’s helpful to discuss what evergreen content isn’t.…