Posted on Feb 2, 2016 by Julie Ellis

12 Content Curation Tools To Make You A Sharing Machine

This is a guest post – Julie Ellis is an internet marketing and social media expert from Miami, FL. As Seth Godin states “The cost of being wrong is less than the cost of doing nothing,” so follow Julie’s Twitter to learn more content marketing hacks or to find new collaboration opportunities.

Welcome Julie…

As a student, I hated research papers.

Searching for the right resources, taking notes, organising all of that information, developing a thesis – all of this before I could even begin to write, the only part I actually liked.…

Posted on Jan 29, 2016 by Bhav Seera

5 Quick Tips For Getting The Most Out Of An Email Campaign

This is a guest post – Bhav Seera has been working with London Management Centre since October 2015 and is a young aspiring digital marketer who is still eager to master the field. London Management Centre offers corporate training courses in London and Dubai in many areas, specialising in soft skills such as leadership, management, HR, PR, etc.

Welcome Bhav…

Email marketing still plays a vital role in any digital marketing strategy…

Why? Because it is effective (and easier than most other mediums) to communicate with a mass audience over email.…

Posted on Jan 21, 2016 by Tom Hunt

Why You Should NOT Start A Podcast: Insights From 12 Top Podcasters

This is a guest post – Tom Hunt is a TEDx Speaker, Dragons’ Den Failure & Internet Entrepreneur. He believes that entrepreneurship, marketing and decentralisation are becoming increasingly important so he writes about them on the Internet MBA Blog.”

Welcome Tom Hunt…

Don’t start a podcast.

No seriously… just don’t do it.

Why?

Because I don’t think you have it in you.

You should not start a podcast if you are getting into podcasting for all the wrong reasons, like:

Getting famous
Meeting people
Making money
Getting more Twitter followers

Don’t get me wrong, you will obtain each of these things if you build a successful podcast but it will be a long and lonely road to get there.…

Posted on Jan 5, 2016 by Daniel Paull

Why Your Online Business Needs An Internal Audit

This is a guest post – Daniel Paull has been working with Auditor Training Centre since early 2015 where he has been working to improve their online presence and marketing. If you are interested in becoming an internal auditor the Auditor Training Centre offer internal audit courses around Australia. He enjoys working with them to provide the best online experience possible and makes their entire online presence stress free and seamless.

Welcome Daniel…

An online business is a very different entity to one that has a bricks and mortar presence. However despite their differences, businesses that conduct their work online and those that have a storefront, are cut from the same cloth and deal with many of the same challenges as one another.…

Posted on Dec 24, 2015 by Ilana Wechsler

AdWords Remarketing: Step-by-Step Guide to Get More Sales From Existing Traffic

This is a guest post – Ilana Wechsler founded a boutique marketing agency, Green Arrow Digital, that specialises in Pay-Per-Click marketing. Green Arrow Digital manage campaigns on behalf of clients in many different industries using a range of platforms, including AdWords, Facebook, YouTube etc. They manage tens of thousands of dollars each and every month and ensure they are implementing the latest strategies and innovations in that space. They also run training webinars for marketing professionals or business owners who want to learn the latest trends as well as tried and tested PPC strategies.…

Posted on Dec 22, 2015 by Elena Lockett

Why Customer Service Will Boost Your Marketing Strategy

Customer service in marketing

However big or small the business, every company has some form of customer service department and marketing function. Whether that’s a department of 200 or just an individual. Consumers are increasingly (and inevitably) aware of the competition for better service and a higher standard of product. So naturally, marketing and customer service managers are starting to eye one another up.

The question on everyone’s mind is – what if you could use successful or even unsuccessful Customer Service to your marketing advantage?

With more and more of us using public communication to interact with businesses, the days of a private correspondence between a customer and a business are gone.…

Posted on Dec 17, 2015 by Kenneth Waldman

25 Content Marketing Tools That Will Rock Your World

This is a guest post – Kenneth Waldman is a freelance writer and content creator. Get in touch with him on Linkedin.

Welcome Kenneth…

Before curating your online content, you must identify your audience, understand your viewers and aim to please their desires. Creating content for yourself is great, but pushing your content to the next level requires more than just a creative brain. It also requires an analytical influence.

From inception to distribution, technology has made support for your content marketing more accessible than ever before. Maybe you are lacking an understanding for your marketing analytics or possibly simple idea generation.…

Posted on Dec 15, 2015 by Antonio Tooley

10 Online Writing Tools That Will Cure Writer’s Block

Online writing tools

This is a guest post – Antonio Tooley is a hopeless optimist who enjoys basking in the world’s brightest colors. He loves biking to distant places and occasionally he gets lost. When not doing that he’s blogging and teaching ESL. He will be happy to meet you on Facebook and Twitter.

Welcome Antonio…

Although everyone views copy writing as an interesting and creative profession, which it is, for the most part, it is a job just like any other… Therefore you need online writing tools to make life easier.…

Posted on Dec 8, 2015 by Clement Lim

How to Create Thrilling Content for Boring Industries

This is a guest post – Clement Lim is a freelance copywriter and content marketer specialising in B2B and legal niches. When he’s not creating thrilling content he enjoys drinking green tea and doing handstand pushups. Find out more at limwriter.com.

Welcome Clement…

Some content marketers have it easy.

In “sexy” industries like food, fashion and travel, there’s no end of interesting topics to get excited about.

But what if your industry is not quite so thrilling. What if it’s a bit “boring”. Like insurance, software, or engineering.

Now you really have your work cut out for you.…

Posts Categorised: Guest Post

12 Content Curation Tools To Make You A Sharing Machine

Welcome Julie…

5 Quick Tips For Getting The Most Out Of An Email Campaign

Welcome Bhav…

Why You Should NOT Start A Podcast: Insights From 12 Top Podcasters

Welcome Tom Hunt…

Don’t start a podcast.

Why Your Online Business Needs An Internal Audit

Welcome Daniel…

AdWords Remarketing: Step-by-Step Guide to Get More Sales From Existing Traffic

Why Customer Service Will Boost Your Marketing Strategy

Customer service in marketing

25 Content Marketing Tools That Will Rock Your World

Welcome Kenneth…

10 Online Writing Tools That Will Cure Writer’s Block

Online writing tools

Welcome Antonio…

How to Create Thrilling Content for Boring Industries

Welcome Clement…

Archives

Welcome Julie…

Welcome Bhav…

Welcome Tom Hunt…

Don’t start a podcast.

Welcome Daniel…

Welcome Mike…

Customer service in marketing

Welcome Kenneth…

Online writing tools

Welcome Antonio…

Welcome Clement…

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