Email subject lines for mobile (optimal length)
How long should email subject lines for mobile be?
[Alexandria, Sydney, NSW, Australia]
VIDEO – Email marketing subject lines
TRANSCRIPT: Email subject lines for mobile
My name is Adam Franklin, and I’m the co-author of Web Marketing That Works. Now here’s an email stat that you may not know.
STATISTIC:
40% of emails are opened on mobile, where the screen can only fit 4-7 words in the Subject. (Source: Contact Monkey)
‘Mobile first’ subject lines
When you think about it, we carry our mobile phone in our pockets all the time, so it makes total sense that 40% of emails are opened on mobile first.
When you think about how small a mobile phone is, it makes total sense that only four to seven words can fit on it. So when you are doing email marketing, make sure you keep your subject lines concise, or at least put your most important bits first.
Keep your email marketing simple
And secondly, don’t over complicate it with too much HTML, or too many graphics, or things like that. You want simple, concise messages, and mostly text works really well because it resizes so that it fits on a mobile phone.
If you like that tip, I’ve got plenty more resources on my website. In fact, I’ve got 33 marketing templates which you can download for free. So head over to https://www.bluewiremedia.com.au and they’re all yours.
My name is Adam Franklin. See you on the next video.
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