WMTW 145: Franziska Iseli from Basic Bananas [Podcast]

Posted by Adam Franklin

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Franziska Iseli from Basic Bananas

“Be in control of how people perceive you.” Franziska Iseli   (Tweet this)

In this episode I talk to Franziska Iseli about Position and Perception, and how it helps in business.

Show-notes: Franziska Iseli from Basic Bananas

Key points

• Franziska is the co-founder of BasicBananas and co-author of the book “Perception”.
• Marketing strategies
  • Positioning
  • Perception
• Creating a good perception is fundamental for your business.
• Create the image of your business and make sure it is perceived that way.
• Never copy other people.
• Be friendly online.

Links mentioned

• BasicBananas
• Perception
• OceanLovers

Get in touch with Franziska

• FranziskaIseli.com
• Follow her on Twitter @FranziskaIseli

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