How Bluewire got started in 2005 [video #19]
[Toowong, Brisbane, Queensland, Australia]
Here’s how Tobes and I got Bluewire started back in 2005. It involved “pounding the pavement” and then “cold calling” and finally our first sale!
VIDEO
TRANSCRIPT
Good day, it’s Adam Franklin here and here’s our little friend the kookaburra. Apparently he’s quite brazen and will just stand there, won’t fly in or anything. But whilst I’ve got you and the kookaburra I just wanted to share a little recap story of how Tobes and I actually got started in business. It goes back to 2005. We were brand new to business, brand new to the web. In fact we didn’t know how to build a website because we’re nontechnical. We didn’t have a website because we were brand new to business and we needed clients because our mentor said, “Without sales you don’t have a business.”
What did we do? We pounded the pavement. We literally hit the streets of Brisbane knocking on doors asking business if they needed a website. As you could imagine a lot of people said, “No, We don’t. Go away.” It was quite gruelling. We got a lot of rejection but that didn’t stop us because we were enthusiastic. We persevered and all of that. We actually graduated, if you will, to making cold calls because knocking on doors in the summer heat didn’t yield any results. We graduated to looking up people in the yellow pages and calling them. Fortunately, very soon after that we realised there was a publication called The Brisbane news and people advertised in that. Oftentimes they didn’t put a URL, a web address, underneath.
We figured they had enough money to advertise but they hadn’t advertised a website so they were our target. We cut them all out of the paper at night and then the next day we would ring them all up and talk to them. That was how we ended up getting some of our first clients. Luckily when we did those cold calls, we were sitting on a balcony just like this in Brisbane, much cooler, much more effective. That’s how Tobes and I got started out with our first sales. That’s it from me and our friend the kookaburra here. See you next video, bye.
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