How to get a good testimonial [#60]
How to collect testimonials
[Paddington, Brisbane, Queensland, Australia]
At the most basic and effective level, there is a simple question that will yield great testimonials every time.
It is: “When you are having a casual conversation with a friend tonight how would you explain the most valuable thing you’ve learned today, and what are you going to implement?”
VIDEO: Get a good testimonial
TRANSCRIPT:
G’day, it’s Adam Franklin, and today I want to talk to you about a framework for getting good quality testimonials. Because a lot of the time when we do solicit testimonials, people don’t really know what to say, and so they put these testimonials that aren’t as compelling as they could be.
Framework and questions to ask your customers
Now a way to prep people to give good testimonials is to say:
“Imagine you are having a casual conversation with a friend tonight. What would you say was the most valuable thing you’ve learned today and what are you going to implement as a result of that?”
How to get video testimonials from customers
Now, when you frame it that way, people can very easily picture themselves talking with a friend and therefore they can convey that energy. They can convey that value that they learned from you into a video testimonial.
So hat tip to my friend Christo Patty. We were talking about this the other day and I just wanted to put this into a video for you. So I hope that framework helps. See you later.
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