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Home / Lead nurturing emails get 4-10X the open rate of email newsletters

Lead nurturing emails get 4-10X the open rate of email newsletters

Posted by Adam Franklin

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Updated on October 23rd, 2019

[Alexandria, Sydney, Australia]

Lead nurturing emails get a much higher open rate (vs a regular email newsletter).  The SilverPop/DemandGen Report states that lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.

I recorded this video with Sheena Alexandra at her studio in Sydney to discuss lead nurturing vs email newsletters.

VIDEO: Lead nurturing emails vs newsletters

Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.

TRANSCRIPT:

My name’s Adam Franklin, and I’m the co-author of Web Marketing That Works. Now, here’s an email stat that you may not know.

Lead nurturing vs email newsletters

When you think about an email nurturing sequence, when people join an email list, they are hungry for information and they’re thirsty for knowledge. If  you think about it, if people are brand new to a list and they’re getting this nurturing sequence, they’re really keen to consumers’ information.

Readers are hungriest at the start

As opposed to maybe if someone’s been on a list for a few months or a few years and just getting the regular email blasts, people early on in the sequence are hungry for knowledge and therefore the open rate is going to be a lot higher. Keep that in mind when you’re creating your own email sequence, put your best quality stuff in and early in the sequence.

Lead nurturing vs email newsletters

If you enjoyed that email marketing tip, I’ve got plenty more resources for you. In fact, I’ve got 33 free marketing templates. You can download those for free at bluewiremedia.com.au.

Useful download:

Lead Nurturing Template  (free PDF)

MY MARKETING METHODOLOGY

Genius Model - Bluewire Media v2

PS. When you're ready, here are 6 ways we help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book. Web Marketing That Works --- an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let's brainstorm how to fill your marketing funnel. DM the word "INTERESTED" via Messenger or book a 20 min slot to talk on Zoom.

 

  • About the Author
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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.
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Posted on Nov 23, 2016

Content Marketing Sales Funnel 3D Icon

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

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