Lead nurturing emails get 4-10X the open rate of email newsletters

Posted by Adam Franklin

Updated on October 23rd, 2019

[Alexandria, Sydney, Australia]

Lead nurturing emails get a much higher open rate (vs a regular email newsletter).  The SilverPop/DemandGen Report states that lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.

I recorded this video with Sheena Alexandra at her studio in Sydney to discuss lead nurturing vs email newsletters.

VIDEO: Lead nurturing emails vs newsletters

Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.

TRANSCRIPT:

My name’s Adam Franklin, and I’m the co-author of Web Marketing That Works. Now, here’s an email stat that you may not know.

Lead nurturing vs email newsletters

When you think about an email nurturing sequence, when people join an email list, they are hungry for information and they’re thirsty for knowledge. If  you think about it, if people are brand new to a list and they’re getting this nurturing sequence, they’re really keen to consumers’ information.

Readers are hungriest at the start

As opposed to maybe if someone’s been on a list for a few months or a few years and just getting the regular email blasts, people early on in the sequence are hungry for knowledge and therefore the open rate is going to be a lot higher. Keep that in mind when you’re creating your own email sequence, put your best quality stuff in and early in the sequence.

Lead nurturing vs email newsletters

If you enjoyed that email marketing tip, I’ve got plenty more resources for you. In fact, I’ve got 33 free marketing templates. You can download those for free at bluewiremedia.com.au.

Useful download:

Lead Nurturing Template  (free PDF)

MY MARKETING METHODOLOGY

PS. When you're ready, here are 5 ways we can help you grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works --- an Amazon #1 best seller.

3. Join my private invitation-only group on Facebook. It's a great place to get to know us better and hang out with peers.

4. Watch my pitch-free ‘LinkedIn Masterclass’ on optimising your profile, building your network and growing your B2B pipeline on LinkedIn.

5. Work directly with me. Book a LinkedIn Growth Session and we can explore how you can use LinkedIn to grow a pipeline of high-value B2B clients.

• About the Author
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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly ‘Bluewire News’ email goes out to over 32,000 readers.

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Content Marketing Sales Funnel

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