How to do a 1-2 minute LinkedIn video [#25]
Updated on May 5th, 2019
[Saxons, Perth CBD, Western Australia]
Here is a simple 6 part framework for doing short 1-2 minute videos for LinkedIn.
- Part 1: Introduce yourself
- Part 2: Have a hook
- Part 3: Plant a seed (ie. what you do)
- Part 4: Teach:
- Part 5: Call to Action CTA
- Part 6: Sign off
- Selfie Stick
- Clip on mic
G’day, it’s Adam Franklin. I’m just showing the class here in Perth what we do on these videos. I have a selfie stick, the clip-on mic that you can see there and, really, what I think about in terms of how I deliver the content as a basic structure. I try to aim for one to two minutes, and there’s one or two teaching points that I’d like to make.
Normally there’s a hook, so I’ll say, “Have you ever thought about what to say on these videos that you do sort of on the go?” If you are wondering how I do that, well I follow a framework. The first thing is, firstly, introduce yourself. Secondly, think of a hook or a question that you’re often asked. Third is do some teaching, which I’m doing now. Fourth is have a call to action or something to offer. In my LinkedIn videos, I like to offer a PDF giveaway. Other times, I might like to just say, “Leave a comment if you’ve got any further questions.”
Then, fifth, have a sign off. That is a basic video structure which I follow roughly, not always perfect. I’ve got a framework in my head, five to six things that I need to cover off, and then when I do that, the video works out to be about 90 seconds which is what we’ve got to now. Wave goodbye everybody.
All right, see you later.
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