Praise for Web Marketing That Works [slidedeck]
Check out what these folks had to say about Web Marketing That Works by Adam Franklin and Toby Jenkins.
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Praise for Web Marketing That Works
“In Web Marketing that Works, you’ll learn everything you need to know to generate attention for your business. Just like my two friends Adam and Toby, the book is fun, approachable, slightly alternative, and it delivers great ideas about how to develop strategies and implement tactics for success.”
~ David Meerman Scott
Bestselling author of The New Rules of Marketing & PR
“A practical guide for CEOs looking to master marketing on the web. Adam and Toby have written a simple, no-fluff book as well as thrown in 33 templates so you can implement (and supercharge) your marketing today.”
~ Verne Harnish
Author of Mastering The Rockefeller Habits and CEO, Gazelles
“Most books on online marketing are neither comprehensive nor practical. This is both. Two huge likeable thumbs up for this must-read!”
~ Dave Kerpen
NY Times Bestselling Author, Likeable Social Media & Likeable Business
“Adam Franklin and Toby Jenkins are the new power duo of digital marketing. Their how-to guide Web Marketing that Works is powerful blueprint packed with concrete insights and practical tools that will multiply your team’s success.”
~ Liz Wiseman
Bestselling author, Multipliers
“Is there a ‘one-size fits all’ strategy for brands to better understand the new myriad of ways that they can connect a message with a consumer? Adam and Toby think so. In Web Marketing That Works, you are given a real and practical how-to guide to get your business more digitally savvy. A lot of books on the market speak to the ‘why’ this is so critical for business success today. This books speaks to the ‘how’… and it’s something that every business needs to know and do.”
~ Mitch Joel
Author – Six Pixels of Separation & CTRL ALT Delete, and President,Twist Image
“Adam and Toby deliver on the irresistible offer: a motherlode of ideas grounded in experience and insight, and focused templates to custom fit those ideas to your business.”
~ Liz Strauss
Business Strategist and author of The Secret to Writing a Successful and Outstanding Blog
“The problem with new marketing is that practitioners look for the easy route. They either copy other companies or leave it to their agencies to come up with ideas. Relationships between your business and your customers is just that…they’re yours. Adam and Toby help you become the success story that others want to copy.”
~ Brian Solis
Digital analyst and author, What’s The Future of Business (WTF)
“Tired of listening to the gurus? Listen to two veterans and gain real insight. Franklin & Jenkins deliver!”
~ Chris Brogan
Publisher, Owner Magazine
“Adam and Toby have created an important resource for marketers, perfect for entrepreneurs and enterprise alike. This well-written volume provides coverage of a number of critical web marketing issues and an elegant journey from strategy to tactics not commonly covered in most introductory marketing books. If you want to drive leads, you owe it to yourself to read this book.”
~Eric Keiles
Co-author of Reality Marketing Revolution and Fire Your Sales Team Today
“With comprehensive coverage, exceptional detail, and dozens of free templates, this is the most useful book on digital marketing ever. It’s years worth of knowledge and insights packed into a couple hundred pages. Indispensable, and a must-read!”
~ Jay Baer
New York Times Bestselling author Youtility: Why Smart Marketing is About Help not Hype
“Adam & Toby have put together a commendable and rare treat for those seeking to learn web marketing: a book that is both comprehensive AND easy to digest. By taking complex topics and boiling them down to their essence, the pair have made critical information on everything from SEO to blogging to social media and beyond accessible to everyone.”
~ Rand Fishkin
Moz founder and author of Inbound Marketing and SEO
“The team at Bluewire Media has created a practical, actionable guide to help businesses launch, manage, and measure their inbound marketing efforts, including insights from their experience, templates to keep efforts organized and efficient, and best practices to guide your lead generation efforts. You won’t want to miss it.”
~Brian Halligan
Hubspot CEO and author, Inbound Marketing
“No ‘pie-in-the-sky’ theories with this book. Web Marketing that Works is 100% actionable, includes dozens of easy-to-use templates and is built for marketers at the biggest brands to the one-person start up.”
~ Joe Pulizzi
Founder of Content Marketing Insitute and author, Epic Content Marketing
“The web has changed marketing forever! Now buyers — not sellers — are in control. Adam & Toby’s book gives you the marketing framework for business today so that you’re using the web to empower buyers at their 4 decisive moments.”
~ Robert Bloom
US Chairman/CEO of Publicis Worldwide and author, The New Experts and The Inside Advantage
“Most general marketing books are incomplete and lack practical application. This is a comprehensive primer that every business should read and apply. Now they can thanks to Adam and Toby’s sharing of their own marketing laboratory. Take this book and go to market!”
~ Kevin Daum
Bestselling author, ROAR! Get Heard in the Sales and Marketing Jungle, and Video Marketing For Dummies.
“If you want to be on the bleeding edge of marketing, this book is for you. “Web Marketing That Works” throws out yesterday’s strategies and provides a roadmap for how to win in Web Marketing TODAY. Entrepreneur On Fire will be implementing these strategies, and I can’t wait for the results!”
~ John Lee Dumas
Host, Entrepreneur on Fire podcast (#1 business podcast on iTunes)
“Adam and Toby are the real deal. They are passionate about how web marketing can help business owners. This book is packed with practical advice and truly useful examples. A must-read for business owners. I devoured every page.”
~ Valerie Khoo
Author of Power Stories
“Adam and Toby have combined some of the best marketing lessons and resources into a straightforward book that both makes the case for why and then gives step-by-step instructions on how to do it right. They humble share their mistakes, then they give insights into their secrets for results. It’s a great example of itself: content that drives relevance and results. I recommend this book for marketers in virtually any industry. You’ll read it in a weekend and refer back to it (and the templates it contains) over and over again.”
~ Andy Crestodina
Author, Content Chemistry
“A great read for any small business owner overwhelmed by theory who simply wants to take action. We are who Google says we are. That’s just how it is. Web Marketing That Works will ensure the reader (who actions these tested ideas) sees an ROI from their marketing efforts that they deserve. It’s less a book, more a hardened battle plan.”
~ Tim Reid
Host, The Small Business Big Marketing Show, Australia’s #1 marketing podcast.
“Wow! That’s all I can say. I’ve seen my fair share of books claiming to share the secret sauce of web marketing, but none of them have even come close to this. Adam and Toby really know their onions, and this book is full of practical examples, how-tos, and step-by-step instructions. It’s the perfect guide for anyone who’s just setting up their own business. For that matter, I think most established businesses could learn a lot from it too. I know I did, and I’ve been in the game since 2001! Well done, boys.”
~ Glenn Murray
Author, SEO Secrets and Practical SEO Copywriting
“If you are serious about moving you’d online marketing forward, then Adam and Toby are the genuine article. Experts walking thriftily, delivering results for business owners!”
~ Brett Kelly
CEO Kelly+Partners and author Business Owners Wisdom
“Adam and Toby have the runs on the board – this book is seriously jam-packed with stories, tips and practical ideas that will help your brand stand out in today’s noisy marketplace.”
~ Trevor Young
Author, microDOMINATION
“For most of us, web marketing is a big scary puzzle. We avoid it because we’re terrified of stuffing up, or we pay ‘experts’ a fortune and don’t even know if it’s working. After reading this book full of practical advice and templates that are truly idiot-proof (trust me!) you will let out a huge sigh of relief and think: ‘I can do this. And I can start TODAY!”
~ Marty Wilson
Bestselling author of the What I Wish I Knew series
“Adam and Toby ‘get it’. I have seen them in action and they understand how the social web works and how to make results happen.This book shows you how to succeed with your marketing online!!”
~ Jeff Bullas
Author of Amazon bestseller, Blogging the Smart Way and Forbes Top 50 Social Media Power Influencer (#11)
“It’s time to put an end to lousy web marketing advice and that is exactly what Adam Franklin and Toby Jenkins have done in ‘Web Marketing that Works’. If you want real advice, street smart advice and practical advice, from two of the most experienced in the game, this is the book you really need to read.”
~ Andrew Griffiths
Australia’s #1 small business author
“It’s time to put an end to lousy web marketing advice and that is exactly what Adam Franklin and Toby Jenkins have done in ‘Web Marketing that Works’. If you want real advice, street smart advice and practical advice, from two of the most experienced in the game, this is the book you really need to read.”
~ Ross Dawson
Futurist and author, Living Networks
“As a serial entrepreneur operating 8 businesses, 3 of those online and in different countries, I thought we knew a lot about web marketing. From this book I’ve picked up a stack of ideas and processes that will clearly work a treat for us. THANK YOU Adam and Toby. Clear, concise and logical. They cover the different aspects of web marketing, by story telling and with great process tips and templates. This book is going to become compulsory reading for all my senior management team and everyone near me involved in marketing. It’s brilliant to get us all on the same page and to help us strategise a new marketing plan to suit us. Congratulations – in practical Web and Feeder Marketing you guys rock.” ~ Mike O’Hagan Serial Entrepreneur and Owner/CEO, MiniMovers
“I highly recommend Web Marketing That Works to marketing managers and those responsible for an organisation’s digital strategy. After surveying the marketplace for a robust conceptual and practical framework for creating and managing a web and social media activity, nothing else comes close to this. I am delighted to see this model now in print. It will become the benchmark framework for ‘thinking marketers’ to deliver superior client and business outcomes. It really is essential reading.”
~ Peter Bowman Author, Service 7
“Adam and Toby have laid out a clear, easy-to-follow process that allows businesses to build genuine relationships with their customers. This is a great resource for entrepreneurs who are new to the online marketing world and are stuck between conflicting advice about online marketing.”
~ Danny Iny
Author, Engagement from Scratch!
Bonus 33 Free Templates
Our new book Web Marketing That Works includes 33 bonus free templates (11.2 MB – zip file). Check them out for free.
Read the free, 28 page sample chapter (948 KB – PDF)
Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).