WMTW 085: Steve Gordon author of Unstoppable Referrals [podcast]
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“Referrals are the lifeblood of any business.” Steve Gordon (Tweet this)
Adam Franklin chats to Steve Gordon about winning referrals by being helpful and reverse prospecting on LinkedIn
Show-notes:
Key points
- Wrote the book “Unstoppable Referrals: 10x Referrals Half the Effort.”, is the publisher of the website Unstoppable CEO and also an editor of numerous newsletters.
- 65% of business revenue in the United States comes from referrals.
- Referrals often come from clients, so treat them well and inform them for better results.
- Get yourself a Referral kit that Steve mentioned in his book.
- A referral kit is a basically helpful information packaged into a format that is easily transferable.
- Contents of a referral kit
- Problem that your clients faces
- Glimpse of the solution
- Something to get them engaged and informed
- Proof
People mentioned
Links mentioned
Get in touch with Steve
- Get the exclusive offer at Unstoppableceo.net/bluewire
- Follow him on Twitter @steve_gordon
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