• Home
  • Free Marketing Templates
  • Products
  • Social Media Speaker
  • News
  • Blog
  • Podcast
  • Webinar
    • Navigate Next 90 Days
    • Digital Marketing for Consultants
    • Linkedin Crash Course
  • Events
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Templates & Training
    • LinkedIn Templates
      • LinkedIn Headshot Guide
      • Linkedin Profile Checklist
      • LinkedIn Nurturing Process
      • LinkedIn Video Guide
      • LinkedIn 10 Minute Daily Plan
      • Linkedin Blueprint
      • LinkedIn Conversion Guide
      • LinkedIn Content Plan
    • Marketing Templates
      • All 33+ Marketing Templates
      • Web Strategy Planning Template
      • Editorial Calendar Template
      • Landing Page Design Template
      • Content Marketing Promotion Template
      • SEO Planning Template
      • Content Marketing Sales Funnel
      • Inbound Marketing Flight Plan
      • Inbound Marketing Methodology
      • Influencer Outreach Email Template
      • Skype Interview Template
      • Web Marketing Report Template
      • Email Lead Nurturing Template
      • Blog Post Planning Template
      • Content Ideas Generation Template
      • Communication Schedule Template
      • Content Publishing Rhythm Template
      • Aspirational Contacts Template
      • Email Sales Copy Template
      • Event Marketing Template
      • Web Marketing Health Check Template
      • Digital Marketing Methodology Template
      • Website Content Collaboration Template
      • Speakers Social Media Template
      • Business Cloud Planning Template
      • Website Checklist for Graphic Designers
      • Lead Magnet Checklist
      • Guest Blogging Strategy Template
      • WordPress Shortcuts Template
      • Google Adwords Planning Template
    • Free Social Media Templates
      • Social Media Guidelines Template
      • Social Media Planning Template
      • Social Media Corporate Approval Template
      • 8 Step Blueprint
      • Negative Comments Response Template (for Social Media)
      • Social Media Image Sizes Checklist
      • Instagram Daily 5 Minute Marketing Plan
      • Twitter Daily 5 Minute Marketing Plan
      • Twitter Cheatsheet
      • Facebook Marketing Plan Template
      • Pinterest Daily 5 Minute Marketing Plan
      • Google+ Daily 5 Minute Marketing Plan
    • Free E-Books
      • Free chapter of our book
      • 59 Web Marketing Tools
      • Web Strategy Secrets E-book
      • Content Marketing Magic e-book
      • Twitter Tips and Tricks For Business e-book
      • A Short Guide to Email Marketing & Social Media
      • Social Media: How to Get Started Guide
      • Inbound Marketing For Business e-book
    • Hablas Espanol?
      • Plantilla de Planeación de Estrategia Web
      • Secretos de la Estrategia Web
    • Marketing Mini Course – Tools of The Trade
  • Our Bestselling Book
  • Online Courses & Products
    • Web Marketing That Works Book $25
    • All Access Starter Pack $97
    • SEO Accelerator $97
    • Social Media For Leads $297
    • Double My Leads $597
    • LinkedIn Accelerator $97
    • LinkedIn Course $997
  • Corporate Training Courses
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • LinkedIn Training Courses
    • Social Media Training Courses
    • Digital Marketing Training Courses
  • Digital Marketing Coaching
    • Web Marketing Strategy
    • Social Media Marketing Strategy
    • Marketing Mentoring Programs
    • Coaching Program
    • Corporate Workshop Facilitation
  • Why Engage Bluewire Media?
    • 10 Reasons To Work With Us
    • Meet Our Team
    • Company Profile
    • Recognition & Testimonials
    • The Bluewire Story

Bluewire Media Web Strategy Blog

Home / We all struggle with social media marketing

We all struggle with social media marketing

Posted by Adam Franklin

Share
Share
Pin
Tweet
0 Shares

Updated on January 12th, 2020

Bluewire News – 28th March 2015

Join 33,303 marketers, and subscribe to our weekly Bluewire News emails here

Subject: We all struggle

I’ve spent the last 3 days at Social Media Marketing World in San Diego, and it was awesome. I got to speak with the world’s best social media experts and talk with marketing professionals from all over the globe.

And you know what….? Just like us, time is by far the #1 issue with social media. There’s just not enough of it.

We all struggle with social media

However, what I confirmed on this trip is that all of the world’s best marketers, business owners and companies have a system for automatically scheduling posts, they have small support teams (usually VAs) and they don’t get hung up on being on every platform. They pick the best platforms for them (and their buyers) and simply focus on that and ignore the rest!

This frees them up to do the “personal” side of social media. The content creation, the connecting and the caring about your community. You know, the important stuff.

Master social media

If you’ve not watched it yet, revisit our template and training on how to master social media by learning what to delegate, automate and ignore. This is what the best in the world do, and it’s quite simple once you know the system. Learn the boundaries around what you need to do yourself and where you must get help.

And #2 issue with social media…? It’s a crisis or negative comment. However, companies gloss over this until it is too late. If big companies (Apple) and small companies can hit rough water with social media then it’s important to realise it’s a matter of when, not if, it happens.

Good news and bad news

The good news is that having a system in place before an incident happens means it will play out much more smoothly than ignoring it until you suddenly have a crisis on your hands.

The bad news is that burying your head in the sand and neglecting social media doesn’t insulate you from any crises. It just makes you way more vulnerable!

Social media crisis

Crises and negative comments on social media can make us sick in the stomach and set off panic stations! It’s not fun to think about but just like your office setting on fire, smart marketers and business owners have a plan in place, just in case. You can never predict every single unfortunate situation, but with a plan in place you can act in a prompt, calm and appropriate manner when it does.

If you’ve ever worried about potential negative comments, then this template is for you. If you’ve downloaded it already, great stuff. Revisit and head on down this email to my training video.struggle with social media

Click to download the Negative Comments Response Template (PDF – instant download, opt-in required)

Combat the struggle with social media

Now watch the video below that I’ve recorded that talks you through the template and outlines how you can handle negative comments and crisis situations on social media. Plus it shows you the best way to react to positive and neutral comments which is a massive opportunity that many businesses leave on the table.

struggle with social media

Access the training video on the Negative Comments Response Template rego required)

There are 6 different levels of social media comments and I’ll explain how to handle them all with confidence. Let’s have a plan to avoid the struggle with social media

Here’s the breakdown:

Level 1: Positive comment

With a positive comment, take the opportunity to thank and connect with happy customers and readers! The more you interact with positive commenters, the more you’ll get.

Level 2: Neutral comment

This is chance to ask a question and get to know the person a bit better, yet this is an opportunity many ignore.

Level 3: Negative comment – respond

This is when a reader or customer has a genuine complaint and is kind enough to let you know about it. This happens 99 per cent of the time with negative comments and it’s best to respond with a caring attitude and aim to resolve the issue (usually offline).

Level 4: Negative comment – ignore

It’s best to ignore negative comments when you are being hassled by internet trolls, because they thrive on they attention. If you starve them of attention, they usual move on. Don’t feed the trolls!

Level 5: Negative comment – remove

If a negative comment contravenes your ‘house rules’ you are entitled to remove it. Your house rules simply outline what sort of behaviour is acceptable on your blog and social media profiles. The comments you’ll remove are usually offensive or spammy.

Level 6: Crisis comment – escalate

It’s a crisis if there are legal or criminal ramifications. It’s impossible to foreshadow every single crisis situation, but please consider all the things that could be a crisis and think about how you would respond. A rule of thumb is escalate it to you your legal council or police depending on the severity of the crisis.

Check out my video and template and start filling yours in! I’d love to answer your questions in the comments.

I hope that helps address the struggle with social media!

Cheers,
Adam and Toby
adam-franklin-and-toby-jenkins

 

 

 

 

 

PS. We hope you’re finding this training series valuable so far. If you’re catching up on the content, check out video #2 on how to set up your social media strategy (template included).

MY MARKETING METHODOLOGY

Genius Model - Bluewire Media v2

PS. When you're ready, here are 5 ways help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works --- an Amazon #1 best seller.

3. Join my private invitation-only group on Facebook. Get to know us better and hang out with 1700+ peers.

4. Watch my pitch-free 17 min ‘LinkedIn Crash Course for Consultants’ and get 10 PDF Guides when you register.

5. Work with us direct  DM the word "INTERESTED" to us via  Messenger and we'll suggest how I can help.

 

  • About the Author
  • Latest Posts

About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.
  • How to Generate Massive Social Proof to Increase Web Conversions - Jan 10, 2021
  • How to earn money from my blog - Dec 20, 2020
Share
Share
Pin
Tweet
0 Shares
No Comments
Social Media
 0 Shares
Tweet

Posted on Mar 28, 2015

Content Marketing Sales Funnel 3D Icon

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

Download it now

← How to blog consistently – Michael Hyatt WMTW 074: Toby Carlisle – Fund manager, author, blogger and the Acquirers Multiple [podcast] →
  • Latest
  • Popular
  • Comments
  • Tags
  • How to Market Your Brand With a Sustainable Mindset Jan 17, 2021
  • How to Generate Massive Social Proof to Increase Web Conversions Jan 10, 2021
  • Off the cuff THUMB 141How to earn money from my blog Dec 20, 2020
  • How to Write Your Next Article 2 Hours Faster (Without Sacrificing Quality) Nov 23, 2020
  • Off the cuff THUMB 141How to do off the cuff videos [#141] Nov 17, 2020
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Excel Salon Products […] Download Image More @ www.bluewiremedia
  • How To Get More Backlinks: Ultimate Guide - 100% Australian Digital Marketing Services […] is actually something we ourselves do as
  • What I shipped in 2019 | Adam Franklin […] I originally published this on the Bluew
  • What I shipped in 2019 | Adam Franklin […] Each year I post a year in review highl
  • How to write an email that people will read – MCNM Marketing Magazine […] a freebie, giving your contacts somethin
adam franklin Adtech apple iphone balance barry feldman bg patterns blackberry calls to action color scheme designer Copywriting copy writing for web digital marketing Digital strategy dot tk email Email Marketing Facebook flash GIMP google HTML-ipsum internet marketing matthew michalewicz myspace online advertising Pat Flynn pic markr Rand Fishkin search engine SEO shrink o'matic smush.it! social marketing social media Social Networking Twitter VA viral marketing virtual assistants visual Web Design web design brisbane web design SEO Will Blunt YouTube

Archives

  • 2021 (2)
  • 2020 (93)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Products
    • Social Media Speaker
    • News
    • Blog
    • Podcast
    • Webinar
      • Navigate Next 90 Days
      • Digital Marketing for Consultants
      • Linkedin Crash Course
    • Events
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    28 Kinkade Avenue
    Ashgrove
    QLD, 4060

    Copyright © 2021 All contents Creative Commons Licensed Bluewire Media Pty Ltd.