I’m currently reading Reality Marketing Revolution! by Mike Lieberman & Eric Keiles.
Reality Marketing is based on adding an extra step to the marketing cycle – Lieberman & Keiles argue that going straight from an ad to a sale just isn’t realistic anymore. Instead, it takes more to take the cake: Mix advertising, public relations & referrals, add a free resource, and then go for the sale.
Customers want more bang for their buck than ever before, and the Reality Marketing crew say that you won’t be in for a chance until you stop talking about yourself & start focusing on the needs & wants of your customer.…
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