I’ve been hugely taken with and amused by the Old Spice viral campaign that’s been unfolding over the past few months, from “I’m on a horse” to the string of personalised video messages addressed to the likes of Rose McGowan (“we are both attractive movie stars who just got married in my brain“).
It’s a basic and effective appeal to the audience, and I like it!
I’m also impressed by the makeshift version World Vision unleashed today. It’s a clever crack at piggybacking off some phenomenal viral success, and I wish them many happy views on their YouTube clip.…
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