SME Technology Summit Review
People working in Small and Medium Entreprises (aka SMEs) from across Australia converged to
Sydney Olympic Park for the first SME Technology Summit.
The one-day event had a couple of keynote presentations & a panel discussion, interspersed
with 3 ‘tracks’ running symultaneously so you could choose your own agenda.
The keynotes were Tim Pethick, the entrepreneur who founded Nudie & Mark Pesce, a futurist,
commentator & panelist on ABC’s New Inventors.
Tim shared how he has embraced technology to help catapult the success of his juice company
& it was good to hear about how he’s used ‘crowdsourcing’, social media, CRM and Skype to be
really take off.
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