What I love most about digital marketing [#50]
[Victoria Park Golf, Herston, Brisbane, Queensland]
I’m often asked what I love most about digital marketing. Here’s my answer.
VIDEO
TRANSCRIPT
Hey guys it’s Adam Franklin and a question that I’m often asked is, what do I love most about digital marketing? And the answer is that it’s fun. The sign behind me here got me thinking the fun does start here with digital marketing. And for me, the reason for that is firstly at a high-level, I find it just so awesome that the Internet allows us to post stuff like videos or documents or blog articles and people all over the world can find it. And hopefully they can benefit from it or at least get some sort of enjoyment or whatever.
And then at a more sort of tactical level or one on one level, the content that we publish out there to the Internet strangers can find, but those strangers can then get to know us better. They can connect us with us and sort of come into our ecosystem as friends or clients or peers or what have you. And I think that that just means that there’s so much possibility and it’s so enjoyable. And for me, that’s why digital marketing’s fun.
MY MARKETING METHODOLOGY
100 videos in 100 days. Want more?
This is part of my 100 videos in 100 days challenge.
For all my videos, join my Facebook page
For more videos and tip, let’s connect on LinkedIn:
Or subscribe via my website and download my popular Web Strategy Planning Template.
PS. When you're ready, here are 6 ways we help consultants & advisors grow:
1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.
2. Read a free chapter from our book. Web Marketing That Works --- an Amazon #1 best seller.
3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.
4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.
5. DIY with the 50+ Script Library. It's for connecting with new people and nurturing them into high-value clients.
6. Let's brainstorm how to fill your marketing funnel. DM the word "INTERESTED" via Messenger or book a 20 min slot to talk on Zoom.Content Marketing Sales Funnel
Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.