Why web marketers should own a Flip Cam

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As a marketer and especially one that loves using the web, I can safely say the best purchase I’ve made lately is the Flip Cam.

Bonus: Download the 33 free templates from the #1 Amazon bestseller Web Marketing That Workss

What’s the big deal?
The Flip Cam fits in your pocket & can record 2 hours of HD video footage. Perfect for video testimonials, impromtu (or planned) interviews, product demos, recording a presentation, video blogging and much more!

And content is king after all. Plus keep in mind most people prefer watching TV to reading a book, so having video content on your website is a good idea.

The big red button records

Is it easy?
Yep. The big red button records. Point and shoot!

It’s actually worth getting a small portable tripod if you get shaky hands.

How do I put it on YouTube?
That’s the ‘flip’ part… the the USB flips out so you can plug into your computer and you can upload straight to YouTube. But you could edit the footage with iMovie or equivalent if you wanted to.

Draw backs?
You need to be careful you don’t cover the microphone with your finger & block out the audio!

USB flips out & you can upload to You Tube

Plus it’s a bit annoying that Flip Cams are AA battery operated. It would be better if you just plugged it into your computer and they recharged like an iPhone. It just means I have to carry spare batteries around in case it runs out of juice.

And it doesn’t take still pictures, so you do need your normal digital camera as well.

Rating:
9/10. They’re available in most electronics stores for around $200 and like most things, Flip Cams are available on Amazon.

It is such a useful tool, you just have to get in the habit of using it, so I take mine everywhere. Check out our YouTube channel to see some videos we’ve made.

PS. You’ll be able to tell which You Tube videos were shot on the Flip and which were shot using an old digital camera – the difference in quality is huge!

You Tube Marketing: If you’d like a hand getting your videos on to You Tube (or filmed on a Flip Cam for that matter), give Bluewire Media a call on 1300 258 394.

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media. His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.