WMTW 038: Listbuilding at 9 per cent conversion rate
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Here are 4 things I’ve been experimenting with that have been working well.
1. SumoMe Listbuilder
Installing this free WordPress app has seen an extra 579 subscribers in one month.
Results: Conversion rates in the teens, but averaging ~9% (the average according to AppSumo is 1.66%)
Here is Noah Kagan’s post “What we learned helping you collect over 100,000 emails.”
Download SumoMe List Builder for free.
2. New Homepage design
It wasn’t a big tweak but it led to a 3x increase in conversions. I made the entire area ‘above the fold’ dedicated to email conversions. So far it’s converting at 5.9% vs the previous version which converted at 2.1%.
New homepage design “above the fold” as viewed on a laptop. It’s all about the conversion.
3. Inspectlet
Tobes put me onto this one via the AppSumo email. We signed up for a free trial and we got to see recordings of what actual people are doing on our site. I noticed that the icons were distracting people from the form where they could download. The Red dots are where people were clicking.
4. DreamGrow “Scroll Triggered Box “WordPress plugin
I love what Kevan Lee, Beth Belle Cooper and the crew at the Buffer blog do and I’ve always wondered what tool they use for the opt-in form on the bottom of their blog. When I dug a bit deeper it turns out that they’ve blogged about it — it’s the DreamGrow WordPress plugin.
Here’s what pops after you’ve scrolled down to the bottom of the page. So as of this week, we’ve rolled out a similar opt-in form and we’ll report back later with the results.
So those are the four things going on right now! Stay tuned for more stats as they roll in.
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