WMTW 048: Jon Hollenberg – Love At First Site [podcast]
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“A site should be a beautiful extension of your character and your brand.” Jon Hollenberg (Tweet this)
Show-notes
Key points
- He created fivebyfive, a website building company based on the Gold Coast.
- They created the websites for companies such as Qantas, Jeep and Currumbin Wildlife Sanctuary, check out their work.
- “Love At First Site”, an entry level book that gives an overview of the business and follow Steve’s journey thru the web design business.
- They focus on 3 areas, mainly Design, Usability and Conversion.
- Design elevates businesses in the market place; it can convert lead into sales.
- Simplicity of a website is the key, remove all the clutters and let the design speak the message.
- Learn about the different Content Management system as Jon explains the difference between a propriety Content Management System and an Open source Content Management System.
- Discover the 7 content ideas that Jon shared on his book.
- One way to get an idea is to talk to your customers and ask what their problems are.
- Quality content should be well optimized on your website to provide value on the market place.
- Content is the new “SEO”.
- One mistake that Jon acknowledges is “ignoring social media”.
- Jon got help from Adam Houlahan, a social media expert, to increase their twitter followers.
- The book “Love at first site” elevated their web marketing by delivering free content; you can get the book at Amazon from October 14 – 19, 2014.
Jon’s pro tips
- Give away something that is of high value.
- Invest in decent website hosting.
People mentioned
Links mentioned
- Download the free audio book “Love at first site”, or get it from Amazon.
- Keypersonofinfluence.com.au
- Social Media Secret Sauce by Adam Houlahan
- 7-Day Startup by Dan Norris
Get in touch with Jon
- Tweet him @fivebyfiveweb
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