WMTW 060: Jeremy Miller from Sticky Branding [podcast]
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“People buy from people and we buy from the people we like.” Jeremy Miller (Tweet this)
Adam Franklin chats to Jeremy Miller about building a sticky brand that stands out and attracts customers. What we can learn from big brands like Google and how that applies to small and medium businesses too.
Show-notes:
Key points
- Jeremy is the President of Sticky Branding, a company that helps company’s build brands that stand out.
- Branding is the macro marketing strategy of what you are trying to create in terms of customer experience.
2 elements of a brand (and when these two match up, then you have a Sticky Brand)
2 elements of a brand (and when these two match up, then you have a Sticky Brand)- Internally: It’s the mission and vision that you say.
- Externally: It’s how you are perceived by other people.
- Customer relationship is what makes a brand stick.
- For small businesses, it’s not how you market, it’s how you serve your customers.
- Invest in online marketing to create a sticky brand as the web is the first point of contact nowadays.
- Sticky brands use tools to connect with their customers.
- Jeremy is not a fan of inbound marketing when it lacks the human relationship side.
- Marketing strategy serves the business strategy.
- Re-branding should always be the last resort.
- Crisis arises when a company goes against its core values.
People mentioned
Links mentioned
- Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
- Spin Sucks: Communication and Reputation Management in the Digital Age
Get in touch with Jeremy
- Know more about the book Sticky Branding:12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
- Visit his website at Stickybranding.com
- Follow him at twitter @StickyBranding
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