WMTW 062: Email frequency: how often should I send emails?
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“Always be adding value” Adam Franklin (Tweet this)
Adam Franklin shares his three tips on how often to email your subscribers.
Show-notes: How often should I send e-mails?
1. Send at least weekly
Always send e-mails that are of value.
Emails should be every two weeks or every week as a starting point.
Once a month email will increase the chances that the customer will forget you.
2. Segment appropriately
Segment your database on what are your customer’s interests, or by geography. That way not every subscriber is getting every email.
3. Increase frequency at different time
- Deliver your highest valued content to individuals who are new to your email list by creating an auto-responder sequence for them
- Increased frequency of e-mails can be used on if you’re running an event or program and you are getting close to the sales deadline. Only send it to people who are interested (as indicated by previous clicking behaviour) but if they are genuinely interested they will appreciate the extra help reaching a decision.
People mentioned
Get in touch with Adam
- Email him at Adam.Franklin [at] bluewiremedia.com.au
- Connect with him at twitter @Franklin_Adam
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