WMTW 071: Steven Washer from Brainy Video [podcast]
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“People need to trust themselves more” Steven Washer (Tweet this)
Adam Franklin chats to Steven about how to do effective video marketing. 3 easy and tips for lighting, backgrounds and audio, plus overcoming the mental barriers.
Show-notes:
Key points
- Steven is the owner of BrainyVideo, a business that helps entrepreneurs do effective video marketing.
- Videos can increase your sales up to 32%.
- The two main barriers to video marketing are Impostor Syndrome and technical difficulties.
- Think about the function of the video on your marketing strategy to determine its content.
- Basics of video making
- Script
- Background
- Lighting
- Audio
- Maintain eye contact to the camera.
- Videos are a great marketing and feedback tool for businesses.
- 3 important things in marketing
- Have something that people want
- Have a great offer
- At least a so-so Marketing
- Steven’s pro tip, “Be yourself.”
People mentioned
Links mentioned
Get in touch with Steven
- Visit his website at BrainyVideo.com
- Email Steve at Steven[at]brainyvideo.com
- Follow him on Twitter @StevenWasher
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